Package: Cb + Coursemate Printed Access Code (6 Months)

Paperback | February 6, 2013

byBarry J. Babin, Eric Harris, Kyle B. Murray

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Created through a "student-tested, faculty-approved" review process, CB is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. CB offers comprehensive coverage of contemporary consumer behaviour topics in an engaging text and online solution. The first Canadian edition has been thoroughly updated to offer students a unique perspective of marketing in the Canadian context.

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Created through a "student-tested, faculty-approved" review process, CB is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. CB offers comprehensive coverage of contemporary consumer behaviour topics in an engaging text and online solution. The first Canadian edition h...

Format:PaperbackDimensions:400 pages, 10.88 × 8.5 × 0.63 inPublished:February 6, 2013Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176555285

ISBN - 13:9780176555283

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Table of Contents

Part One: IntroductionChapter 1: What is CB, and Why Should I Care?Chapter 2: Value and the Consumer Behaviour Value FrameworkPart Two: Internal Influences Chapter 3: Consumer Learning Starts Here: PerceptionChapter 4: Comprehension, Memory, and Cognitive LearningChapter 5: Motivation and Emotion: Driving Consumer BehaviourChapter 6: Personality, Lifestyles, and the Self-ConceptChapter 7: Attitudes and Attitude ChangePart Three: External InfluencesChapter 8: Consumer CultureChapter 9: MicroculturesChapter 10: Group and Interpersonal InfluencePart Four: Situations and Decision MakingChapter 11: Consumers in SituationsChapter 12: Decision Making I: Need Recognition and SearchChapter 13: Decision Making II: Alternative Evaluation and ChoicePart Five: Consumption and BeyondChapter 14: Consumption to SatisfactionChapter 15: Consumer RelationshipsChapter 16: Consumer and Marketing MisbehaviourEndnotesIndexIn Review Cards