Package: Cb + Coursemate Printed Access Code (6 Months) by Barry J. BabinPackage: Cb + Coursemate Printed Access Code (6 Months) by Barry J. Babin

Package: Cb + Coursemate Printed Access Code (6 Months)

byBarry J. Babin, Eric Harris, Kyle B. Murray

Paperback | February 6, 2013

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Created through a "student-tested, faculty-approved" review process, CB is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. CB offers comprehensive coverage of contemporary consumer behaviour topics in an engaging text and online solution. The first Canadian edition has been thoroughly updated to offer students a unique perspective of marketing in the Canadian context.
Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SC...
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Title:Package: Cb + Coursemate Printed Access Code (6 Months)Format:PaperbackDimensions:400 pages, 10.88 × 8.5 × 0.63 inPublished:February 6, 2013Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176555285

ISBN - 13:9780176555283

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Table of Contents

Part One: IntroductionChapter 1: What is CB, and Why Should I Care?Chapter 2: Value and the Consumer Behaviour Value FrameworkPart Two: Internal Influences Chapter 3: Consumer Learning Starts Here: PerceptionChapter 4: Comprehension, Memory, and Cognitive LearningChapter 5: Motivation and Emotion: Driving Consumer BehaviourChapter 6: Personality, Lifestyles, and the Self-ConceptChapter 7: Attitudes and Attitude ChangePart Three: External InfluencesChapter 8: Consumer CultureChapter 9: MicroculturesChapter 10: Group and Interpersonal InfluencePart Four: Situations and Decision MakingChapter 11: Consumers in SituationsChapter 12: Decision Making I: Need Recognition and SearchChapter 13: Decision Making II: Alternative Evaluation and ChoicePart Five: Consumption and BeyondChapter 14: Consumption to SatisfactionChapter 15: Consumer RelationshipsChapter 16: Consumer and Marketing MisbehaviourEndnotesIndexIn Review Cards