Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising by Kathleen Hall JamiesonPackaging The Presidency: A History and Criticism of Presidential Campaign Advertising by Kathleen Hall Jamieson

Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising

byKathleen Hall Jamieson

Paperback | April 30, 1999

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Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from earlypolitical songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing politicaladvertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and ofpolitical aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.
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Title:Packaging The Presidency: A History and Criticism of Presidential Campaign AdvertisingFormat:PaperbackDimensions:608 pages, 5.31 × 7.99 × 1.14 inPublished:April 30, 1999Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0195089421

ISBN - 13:9780195089424

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From Our Editors

In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations

Editorial Reviews

"There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."--Michael Schudson, Philadelphia Inquirer