Parties and Their Members: Organizing for Victory in Britain and Germany

Hardcover | April 1, 1987

bySusan E. Scarrow

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Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century.Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.

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From Our Editors

Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and ...

From the Publisher

Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century.Using careful analysis of historical records and ...

Susan E. Scarrow teaches political science at the University of Houston. She has been a visiting scholar at Nuffield College, Oxford, at Mannheim University, and at the Center for European Studies, Harvard University.
Format:HardcoverDimensions:290 pages, 8.5 × 5.43 × 0.87 inPublished:April 1, 1987Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0198279183

ISBN - 13:9780198279181

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From Our Editors

Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.

Editorial Reviews

`Scarrow's work represents a valuable addition to this 'new wave' of party membership research ... Scarrow's analytical framework is relevant, and the study sticks closely to it. The perspective is electural and rationalistic ... Scarrow's book constitutes a very valuable contribution. Itoffers new insights into the inner lives of four major European parties, makes an important addition to our knowledge of party organizations and it shows that many assumptions about developments in political parties should not be taken at face value.'Anders Widfeldt, Journal of Party Politics, vol.3 no.4