This is the first history of Mills and Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer has written the first history of Mills and Boon, drawing upon a long-lost archive of over 50,000letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills and Boon formula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain andthroughout the Commonwealth. The result is a cultural phenomenon whose 'product' reflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills and Boon, or wants to understandthe story behind one of the most successful British firms of the twentieth century.