Passions Fortune: The Story of Mills and Boon

Hardcover | October 21, 1999

byJoseph McAleer

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This is the first history of Mills and Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer has written the first history of Mills and Boon, drawing upon a long-lost archive of over 50,000letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills and Boon formula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain andthroughout the Commonwealth. The result is a cultural phenomenon whose 'product' reflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills and Boon, or wants to understandthe story behind one of the most successful British firms of the twentieth century.

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From the Publisher

This is the first history of Mills and Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer has written the first history of Mills and Boon, drawing upon a long-lost archive of over 50,000letters which reveal the intricate relationshi...

Born in Connecticut (US citizen) in November 1961. Did History degree and D Phil at Oxford, then worked for H.J. Heinz Foundation based at Hawthorden Castle in Scotland where he hosted and advised many of the leading fiction writers of the day. Was Professor in History and occasional lecturer at Trinity College in Hartford, Connectic...

other books by Joseph McAleer

Format:HardcoverPublished:October 21, 1999Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198204558

ISBN - 13:9780198204558

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Table of Contents

Part I. Establishing the Imprint: The HistoryMr Mills and Mr Boon 1908-1913The Bubble Nearly Bursts, 1914-1928A Boon without Mills, 1929-1945Regrouping and Restructuring, 1946-1956The Paperback Revolution, 1957-1972Part II. Romance and Responsibility: Editorial PolicyThe Thirties: A Genre is BornThe Forties: Flying the FlagThe Fifties: Preserving the LegacyWomen's Magazines: The Outside EditorsThe Sixties: Change and ExperimentationAfterword: The Global Product and Its ProductBibliographyIndex

Editorial Reviews

`well-written history.'Jeremy Lewis, The Oldie, November 1999