Pay As You Wish Pricing by Jagmohan Raju

Pay As You Wish Pricing

byJagmohan Raju, Z. John Zhang

Kobo ebook | January 12, 2010

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This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.

 

On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, “It’s up to you.”....

Details & Specs

Title:Pay As You Wish PricingFormat:Kobo ebookPublished:January 12, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:013246747X

ISBN - 13:9780132467476

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