Peak: How Great Companies Get Their Mojo from Maslow

byChip ConleyRead byChip Conley

February 3, 2009|
Peak: How Great Companies Get Their Mojo from Maslow by Chip Conley
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After a long climb to the pinnacle of the hospitality industry, Chip Conley - CEO and founder of Joie de Vivre Hospitality - was rocked to his foundation by a dramatic economic downturn. His company was suddenly undercapitalized and overexposed in the post-dot.com, post 9/11 economy. This desperate situation made Conley reaffirm his belief in psychologist Abraham Maslow''s iconic concept of the Hierarchy of Needs and rely on Maslow''s theory of human motivation to help his business flourish once more. In Peak, Conley explores how Joie de Vivre - the second largest boutique hotelier in the world ? overcame the storm that hit the travel industry by applying translations of Maslow''s ideas to his company''s winning business practices. Part memoir, part theory, and always practical, accessible, and engaging, Peak offers a behind-the-scenes look at Joe de Vivre''s remarkable transformation. Throughout this audiobook, Conley provides real-world examples from other companies including Google, Whole Foods Market, Harley-Davidson, and Southwest Airlines, and shows how anyone can bring similar changes to their own work and personal lives. Peak reveals the miracle of human potential and shows what can happen when employees live up to their full potential, customers are completely transformed by the experience they receive, and investors are fulfilled by leveraging the potential of their capital.
Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California''s largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters. Contact him at www.chipconley.com and www.peak-book.com
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Title:Peak: How Great Companies Get Their Mojo from Maslow
Format:Audio Book (CD)
Product dimensions:6 X 5.25 X 1.25 in
Shipping dimensions:6 X 5.25 X 1.25 in
Published:February 3, 2009
Publisher:Gildan Audio
Language:English
Appropriate for ages:All ages
ISBN - 13:9781596592186

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