People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

August 1, 2005|
People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt by Martin Butler
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about

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
Title:People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon GravattFormat:PaperbackProduct dimensions:252 pages, 8.27 X 5.83 X 0.53 inShipping dimensions:252 pages, 8.27 X 5.83 X 0.53 inPublished:August 1, 2005Publisher:Management Books 2000 LtdLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1852524979

ISBN - 13:9781852524975

Appropriate for ages: All ages

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