People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth by Peter FiskPeople, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth by Peter Fisk

People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth

byPeter Fisk

Hardcover | March 1, 2010

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In today's changing, untrusting markets, companies need to do something more to stand out -- something special to succeed. If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact.People, Planet, Profitfocuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably. Author Peter Fisk writes in the engaging voice that made his bookMarketing Geniusso popular.
Peter Fiskhas been identified byBusiness Strategy Reviewas "one of the best new business thinkers."  He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services. He is an experienced strategist and marketer, a speaker and coach, and the author ofMarketing Geniusand Customer Genius....
Title:People, Planet, Profit: How to Embrace Sustainability for Innovation and Business GrowthFormat:HardcoverDimensions:256 pages, 9.58 × 6.12 × 0.76 inPublished:March 1, 2010Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749454113

ISBN - 13:9780749454111


Table of Contents

Part 1: Rethinking Business

Chapter 1: Purpose beyond Profits

Making people’s lives better

Defining an inspiring purpose

Turning promises into reality

Google and Microsoft

Chapter 2: Strategies for Growth

Finding markets with sustainable growth

Creating differentiation by doing good

New business models for a new world

Apple and Nokia

Chapter 3: Inspiring Leadership

Leaders of the new business world

Leaders as the catalysts of change

What it means personally

Patagonia and Timberland

Part 2: Reconnecting Business

Chapter 4: Conscience Consumers

Enabling people to be good

The new consumer agenda

Segmenting the conscience consumer

Coca-Cola and Danone

Chapter 5: Sustainable Innovation

Social and environmental drivers of innovation

Innovating every aspect of business

The creative potential of social entrepreneurs

Amazon and eBay

Chapter 6: Engaging consumers

Engaging people through enlightened dialogue

Building networks to do more together

The "good” consumer experience

Marks & Spencer and Wal-Mart

Part 3: Releasing Business

Chapter 7: Sustainable Operations

Working better together

Good sourcing, transporting and producing

The power of sustainable energy and technology

Adidas and Nike

Chapter 8: Delivering Performance

Certification, labels and sustainable impacts

Linking sustainability to business results

Managing business performance and reputation

News Corporation and Time Warner

Chapter 9: Transforming Business

Making sustainable change happen

Articulating the case for change

Managing the implementation

Ikea and Interface

Chapter 10: Sustainable Futures

Leading in the new business world

Sustainable innovation and lifestyles

Business as a force for positive change

Part 4: Resources

The People Planet Profit A to Z

The People Planet Profit Blueprint

The People Planet Profit Directory

The People Planet Profit Programme

Authors and Contributors

Editorial Reviews

"Fisk... persuasively argues that leadership and responsibility for the world's future must be an integral component of every organization's culture and strategic planning. Incorporating interesting case studies and comments from a number of today's business leaders, the chapters provide unique insight into the ways in which companies as diverse as Apple Computer and Wal-Mart are translating this demand for a social purpose into practical plans that create business value and long-term viability while also demonstrating a commitment to environmental and social issues." - S. R. Kahn, University of Cincinnati