Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

May 6, 1999|
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin
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Hardcover
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There is nothing more annoying than a commercial that interrupts your favourite television show, or a telemarketing phone call that interrupts your dinner. Seth Godin calls these annoying experiences interruption marketing and shows readers alternatives to this primitive method. Permission Marketing shows how to offer consumers incentives to voluntarily accept advertising. So what are you waiting for? Gain the competitive advantage your business needs with this new strategy.
CONTENTSForeword by Don PeppersIntroductionONE The Marketing Crisis That Money Won't SolveTWO Permission Marketing -- The Way to Make Advertising Work AgainTHREE The Evolution of Mass AdvertisingFOUR Getting Started -- Focus on Share of Customer, Not Market ShareFIVE How Frequency Builds Trust and Permission Facilitates FrequencySIX Th...
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Title:Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Format:Hardcover
Product dimensions:256 pages, 7.5 X 5.5 X 0.9 in
Shipping dimensions:256 pages, 7.5 X 5.5 X 0.9 in
Published:May 6, 1999
Publisher:Simon & Schuster
Language:English
Appropriate for ages:All ages
ISBN - 13:9780684856360

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