Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience by Roberto Álvarez Del BlaPersonal Brands: Manage Your Life with Talent and Turn it into a Unique Experience by Roberto Álvarez Del Bla

Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

byRoberto Álvarez Del Bla

Hardcover | October 27, 2010

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The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
ROBERTO ALVAREZ DEL BLANCO is Associate Professor in Marketing at Instituto de Empresa, Spain and Visiting professor at the Haas School of Business, University of California at Berkeley, USA since 1993. Professor Álvarez del Blanco has recently been considered one of the most distinguished specialists in branding in Europe. He has publ...
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Title:Personal Brands: Manage Your Life with Talent and Turn it into a Unique ExperienceFormat:HardcoverDimensions:226 pages, 9.25 × 6.1 × 0.78 inPublished:October 27, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:023025263X

ISBN - 13:9780230252639

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Table of Contents

Foreword - Professor David A. Aaker, University of California, Berkeley Introduction Acknowledgements Brand Yourself, or be Branded - Imagining Life, Identity and Relationships Finding the Best Fit and the Best Relationships - Anthropology and Needs First Steps - Talent, Mission and Courage If it Works for Me... - Narcissism, Authenticity and Values It's the Difference, Stupid - Relevance, Energy and Differentiation Dress for Success, Get on the Stage and Perform... - Reputation, Image and Positioning Give Yourself that Personal Touch - Creativity, Aesthetics and Optimism Give me a Lever Long Enough and I Shall Move the World - Leadership, Influence and Power Reach for the Stars... - Architecture and Good Governance for Your Personal Brand Design and Live Your Personal Brand with Passion - Setting an Agenda for Your Action Plan