Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience by Roberto Álvarez Del Blanco

Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

byRoberto Álvarez Del Blanco

Hardcover | October 27, 2010

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about

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

About The Author

ROBERTO ALVAREZ DEL BLANCO is associate professor in Marketing at Instituto de Empresa and visiting professor at the Haas School of Business, University of California at Berkeley, since 1993. Professor Álvarez del Blanco has recently been considered one of the most distinguished specialists in branding in Europe. He has published 11 b...

Details & Specs

Title:Personal Brands: Manage Your Life with Talent and Turn it into a Unique ExperienceFormat:HardcoverDimensions:256 pages, 9.25 × 6.1 × 0.03 inPublished:October 27, 2010Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:023025263X

ISBN - 13:9780230252639

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Extra Content

Table of Contents

Foreword - Prof. David A. Aaker, University of California, Berkeley
Introduction
Acknowledgements
Brand yourself, or be branded - Imagining life, identity and relationships
Finding the best fit and the best relationships - Anthropology and needs
First steps - Talent, mission and courage
If it works for me… - Narcissism, authenticity and values
It’s the difference, stupid - Relevance, energy and differentiation
Dress for success, get on the stage and perform… - Reputation, image and positioning
Give yourself that personal touch - Creativity, aesthetics and optimism
Give me a lever long enough and I shall move the world - Leadership, influence and power
Reach for the stars… - Architecture and good governance for your personal brand
Design and live your personal brand with passion - Setting an agenda for your action plan