PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice

January 19, 2016|
PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice by John Kuada
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Globalization has produced opportunities and challenges that countries and firms respond to with a variety of policies and strategies. Approaches that scholars may find intuitively appealing may be considered inappropriate in some contexts. This book highlights the diversity of challenges, opportunities as well as the policy and strategy options that governments and businesses have considered useful in different operational contexts. It brings together research done by scholars at the International Business Centre, Department of Business and Management at Aalborg University, Denmark, and seeks to provide inspiration for further research into some key international business issues.

Issues discussed include the following:

- The role of social capital in the internationalization process of firms.

- Downstream and upstream aspects of internationalization.

- Network organizational perspective on globalized innovation processes.

- Performance assessment in cross-border mergers and acquisitions.

- The human side of national and firm-level competitiveness.

- Country-of-origin effect on brand perception.

- Role of culture international joint venture management.

- Multiculturalism and strategizing in international firms.

John Kuada is Professor of International Management at Aalborg University, Department of Business and Management, Denmark. He has extensive experience as a business consultant and training advisor in areas of management, marketing and cross-border inter-firm relations in Europe and Africa. He is author and/or editor of some 14 books on...
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Title:PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and PracticeFormat:PaperbackProduct dimensions:368 pages, 9.21 X 6.14 X 0.76 inShipping dimensions:368 pages, 9.21 X 6.14 X 0.76 inPublished:January 19, 2016Publisher:Adonis & Abbey PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1909112550

ISBN - 13:9781909112551

Appropriate for ages: All ages

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