PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice by John KuadaPERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice by John Kuada

PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice

EditorJohn Kuada

Paperback | January 19, 2016

Pricing and Purchase Info

$46.50

Earn 233 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Globalization has produced opportunities and challenges that countries and firms respond to with a variety of policies and strategies. Approaches that scholars may find intuitively appealing may be considered inappropriate in some contexts. This book highlights the diversity of challenges, opportunities as well as the policy and strategy options that governments and businesses have considered useful in different operational contexts. It brings together research done by scholars at the International Business Centre, Department of Business and Management at Aalborg University, Denmark, and seeks to provide inspiration for further research into some key international business issues.

Issues discussed include the following:

   ·         The role of social capital in the internationalization process of firms.

 ·         Downstream and upstream aspects of internationalization.

 ·         Network organizational perspective on globalized innovation processes.

 ·         Performance assessment in cross-border mergers and acquisitions.

 ·         The human side of national and firm-level competitiveness.

 ·         Country-of-origin effect on brand perception.

 ·         Role of culture international joint venture management.

 ·         Multiculturalism and strategizing in international firms.

John Kuada is Professor of International Management at Aalborg University, Department of Business and Management, Denmark. He has extensive experience as a business consultant and training advisor in areas of management, marketing and cross-border inter-firm relations in Europe and Africa. He is author and/or editor of some 14 books on...
Loading
Title:PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and PracticeFormat:PaperbackDimensions:368 pages, 9.21 × 6.14 × 0.76 inPublished:January 19, 2016Publisher:Adonis & Abbey PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1909112550

ISBN - 13:9781909112551

Reviews

Table of Contents

Table of ContentsForewordOlav Jull Sørensen ...................................................................................................... VIChapter OneIntroductionJohn Kuada ................................................................................................................... 9Chapter TwoHistorical Dimensions and Perspectives About Managerial ActivitiesLeading to Internationalization of smaller Manufacturing EnterprisesGeorge Tesar and Hamid Moini .................................................................................. 15Chapter ThreeLevels of Social Capital in Internationalization: A View on SmallerFirms And EntrepreneursArnim Decker............................................................................................................. 43Chapter FourInternationalisation of Firms in Developing Countries: An IntegratedConceptual FrameworkJohn Kuada ................................................................................................................. 71Chapter FiveGlobalization of Innovation and The Rise of network OrganizationYimei Hu ................................................................................................................... 99Chapter SixMotivations, Valuation, Performance Assessment Incross-BorderMergers and Acquisitions: Theory And Field EvidenceDaojuan Wang and Hamid Moini ............................................................................ 139Chapter SevenThe Competitiveness of Nations And Firms an a Globalcontext -Implications for Poverty Alleviation Indeveloping CountriesJohn Kuada ............................................................................................................... 195Chapter EightCountry-of-Origin Effect on Brand Perception - A SystematicReview of The Literature Between 1993 And 2013Andreea Iacob ........................................................................................................... 221vChapter NineCountry of Origin Effects on Consumer Brand Perception of Familiar Vs.Unfamiliar Brands of Technological Complex Products in a DevelopedMarket SettingJeanne S. Bentzen and Andreea Iacob ........................................................................ 277Chapter TenThe Relevance of Culture in International Joint Ventures:an Integrative ApproachLi Thuy Dao ............................................................................................................ 301Chapter ElevenMulti-Cultural Strategizing and Organizing Inpluralistic ContextMarita Svane ............................................................................................................ 329Index .................................................................................365