Perspectives on Public Relations Research by Danny MossPerspectives on Public Relations Research by Danny Moss

Perspectives on Public Relations Research

byDanny Moss, Dejan Vercic, Gary Warnaby

Hardcover | October 12, 1999

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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-

* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.

A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Title:Perspectives on Public Relations ResearchFormat:HardcoverDimensions:288 pages, 8.5 × 5.51 × 1 inPublished:October 12, 1999Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415217679

ISBN - 13:9780415217675


Table of Contents

IntroductionPart 1 Public Relations and Management Theory:1 The Origins of Public Relations Theory in Economis and Strategic Management: 2 Strategy and Public RelationsPart 2 Contemporary Perspectives of Public Relations3 A Feminist Phase Analysis of Research on Women in Postmodern Public Relations 4 Public Relations and Rhetoric History, Concepts, Contribution: 5 Psychology and Public RelationsPart 3 International Perspectives of Public Relations6 Public Relations: The Cultural Dimension 7 Towards a Theory in International Public Relations: Initial Delphi Research Supports Generic / Specific Theory;Part 4 Historical-German Perspectives of Public Relations8 Public Relations in German Speaking Countries: Histories and Contemporary Concepts 9 Public Relations and the Development of the Principle of Separation of Advertising and Journalistic Media Programmes in Germany