Persuasion and Influence: The Science and Art of Effective Presentation by Bruce Hilliard

Persuasion and Influence: The Science and Art of Effective Presentation

byBruce Hilliard

Kobo ebook | April 1, 2010

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The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential. Because this proven methodology can be used to create very real business success, it will become essential reading for leaders, managers, marketeers and salesmen. Additionally, the techniques described in this book can be used for almost any endeavour. For instance, you can apply these easy-to- use techniques to develop a winning presentation for a multi-billion dollar contract, or you can use the same types of approach to communicate more effectively with your spouse. This is the power of the universal principles described in this book.
Title:Persuasion and Influence: The Science and Art of Effective PresentationFormat:Kobo ebookPublished:April 1, 2010Publisher:Woodslane PressLanguage:English

The following ISBNs are associated with this title:

ISBN:9990045808680

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