Persuasion In Your Life

Paperback | July 1, 2012

byShawn Wahl

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Persuasion in Your Lifespeaks directly to the student by focusing on actual life experiences¿from critically viewing persuasive public campaigns to making business and health care decisions.  The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines.  Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.

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Persuasion in Your Lifespeaks directly to the student by focusing on actual life experiences¿from critically viewing persuasive public campaigns to making business and health care decisions.  The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines.  Through its use ...

Shawn T. Wahl, Missouri State University

other books by Shawn Wahl

Format:PaperbackDimensions:384 pages, 9 × 7.3 × 1 inPublished:July 1, 2012Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0205741584

ISBN - 13:9780205741588

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Table of Contents

Chapter 1: Persuasion in Your Life
Chapter 2: Ethical Dimensions of Persuasion
Chapter 3: Theories of Persuasion
Chapter 4: Argumentation
Chapter 5: Visual Persuasion
Chapter 6: Persuasion and New Media
Chapter 7: Persuasive Public Campaigns
Chapter 8: Persuasion and Personal Relationships
Chapter 9: Persuasive Dimensions of Nonverbal Communication
Chapter 10: Persuasive Dimensions of Health Communication
Chapter 11: Persuasion in Business and Professional Contexts
Chapter 12: Persuasive Presentations
Chapter 13: Persuasive Humor