Persuasion In Your Life by Shawn WahlPersuasion In Your Life by Shawn Wahl

Persuasion In Your Life

byShawn Wahl

Paperback | July 1, 2012

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Persuasion in Your Lifespeaks directly to the student by focusing on actual life experiences¿from critically viewing persuasive public campaigns to making business and health care decisions.  The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines.  Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.

About The Author

Shawn T. Wahl, Missouri State University
The Communication Age: Connecting and Engaging
The Communication Age: Connecting and Engaging

by Dr. Autumn Edwards


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Persuasion In Your Life
Persuasion In Your Life

by Shawn Wahl


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Details & Specs

Title:Persuasion In Your LifeFormat:PaperbackDimensions:384 pages, 9 × 7.3 × 1 inPublished:July 1, 2012Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0205741584

ISBN - 13:9780205741588

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Extra Content

Table of Contents

Chapter 1: Persuasion in Your Life
Chapter 2: Ethical Dimensions of Persuasion
Chapter 3: Theories of Persuasion
Chapter 4: Argumentation
Chapter 5: Visual Persuasion
Chapter 6: Persuasion and New Media
Chapter 7: Persuasive Public Campaigns
Chapter 8: Persuasion and Personal Relationships
Chapter 9: Persuasive Dimensions of Nonverbal Communication
Chapter 10: Persuasive Dimensions of Health Communication
Chapter 11: Persuasion in Business and Professional Contexts
Chapter 12: Persuasive Presentations
Chapter 13: Persuasive Humor