Persuasion: Social Influence And Compliance Gaining, 5e

Paperback | February 15, 2013

byRobert H Gass, John S Seiter

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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks ...

Robert H. Gass, California State University, Fullerton John S. Seiter, Utah State University

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Format:PaperbackDimensions:400 pages, 9 × 7.3 × 0.7 inPublished:February 15, 2013Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0205912966

ISBN - 13:9780205912964

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Table of Contents

Chapter 1: Why Study Persuasion?  
Chapter 2: What Constitutes Persuasion?  
Chapter 3: Attitudes and Consistency  
Chapter 4: Credibility  
Chapter 5: Communicator Characteristics and Persuadability   
Chapter 6: Conformity and Influence in Groups 
Chapter 7: Language and Persuasion  
Chapter 8: Nonverbal Influence  
Chapter 9: Structuring and Ordering Persuasive Messages   
Chapter 10: Sequential Persuasion 
Chapter 11: Compliance Gaining 
Chapter 12: Deception   
Chapter 13: Motivational Appeals
Chapter 14: Visual Persuasion    
Chapter 15: Esoteric Forms of Persuasion  
Chapter 16: The Ethics of Persuasion