Persuasion by Arlene DickinsonPersuasion by Arlene Dickinson


byArlene Dickinson

Hardcover | September 2, 2011

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At work, at home, and everywhere in between, we need to persuade others every day. To give us a job. To award us the account. To give us the first available appointment. Problem is, no one ever taught us how to persuade. Until now.

At thirty-one, Arlene Dickinson was going nowhere, fast. Recently divorced, she had a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada's largest independently owned marketing firms. Today, as a co-star of the CBC hitDragons' Den, she is one of the country's most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

Persuasion has become a dirty word-all snake oil and high-pressure tactics. But Arlene argues that true persuasion is about connecting, not conning. It's about cultivating authenticity, honesty and reciprocity in every relationship so you not only get what you want, but achieve an outcome that works for everyone. She'll show you how nothing can replace proper preparation, how a great pitch involves far more listening than talking, and how the art of storytelling is crucial to convincing others that you understand the bigger picture-and that your way is the right way.

Anyone can be persuasive-but that process begins with persuading yourself of your own potential. Mastering the art of principled persuasion changed Arlene Dickinson's life, both personally and as a professional marketer. Let her show you how it can change yours, too.

ARLENE DICKINSON is a judge on the hit CBC TV showDragons' Den. Ranked as one ofPROFIT Magazine's Top 100 Women Entrepreneurs for seven years running, she is considered one of the most powerful female business leaders in Canada. Dickinson is the owner and CEO of Venture Communications, a company she grew from a small, local firm to one...
Title:PersuasionFormat:HardcoverProduct dimensions:304 pages, 9.5 × 6.5 × 0.98 inShipping dimensions:9.5 × 6.5 × 0.98 inPublished:September 2, 2011Publisher:HarperCollins Publishers LtdLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1443405965

ISBN - 13:9781443405966


Rated 4 out of 5 by from inspiring story An amazing story of hard work and perseverance that is inspiring not only for business smarts/savvy but in life
Date published: 2018-09-26
Rated 5 out of 5 by from Love Arlene and Love This Book! I always looked up to Arlene and her business strategies. Reading her book was one of the greatest decisions I've made. It was like she was speaking to me personally, without the fancy, unnecessary fluff-language.
Date published: 2018-08-23
Rated 5 out of 5 by from Great Read I enjoyed reading this book. It's filled with good advice and real life examples and lessons.
Date published: 2018-05-30
Rated 4 out of 5 by from Inspiring for anyone man or woman I love Arlene from Dragon's Den, and her book has the same style, caring and inspiring as she is. I love reading books like this form great leaders who give great advice. That you have to find passion and work real hard at it to succeed. Very motivational!
Date published: 2017-08-12
Rated 5 out of 5 by from Fantastic Arlene is very inspiring, I recommend this book to marketing students.
Date published: 2017-07-26
Rated 5 out of 5 by from Great read I love this book - it's my favourite of Arlene Dickinson's.
Date published: 2017-01-05
Rated 3 out of 5 by from it was okay It has some good business lessons but ultimately it was a bit of a slow read.
Date published: 2016-12-31
Rated 2 out of 5 by from Persuasion I found the book a little long and to much repetition, the principles were well though out, but the author still is looking at the shadow of her younger life, with a little fear and trepidation. A lot of the principal's I have used myself while directing a work force.
Date published: 2015-06-23
Rated 5 out of 5 by from Persuasion I loved this book! It should be a must read for all female entrepreneurs. It has given me perspective and direction on many occasions.
Date published: 2014-01-29
Rated 4 out of 5 by from Persuasive Good read. Helpful tips. Great for business professionals.
Date published: 2013-04-13
Rated 5 out of 5 by from Insightful Excellent book that gives great advice on life and business.
Date published: 2013-03-16
Rated 3 out of 5 by from Good advice, just a touch repetitive A quick read and fascinating personal story, full of humble wisdom and a common sense approach to the art of persuasion. Lots of practical tips, hints and advice.
Date published: 2013-03-08
Rated 4 out of 5 by from Worthy information that for once is credible Anyone who has seen the dragons den knows that Arlene pulls no punches. The fact that she has succeeded before writing this book gives the information contained a lot more credit. Whilst its weakness is that it draws from Arlene's experience (and nothing else), that is also its strength. In a nut shell, good read, and if you don't walk away with something you can use from it, I would be very surprised. For a complete overview of the book visit
Date published: 2012-04-29
Rated 5 out of 5 by from Is 'Persuasion' a bad word? Arlene Dickinson (from Dragon's Den) doesn't think so. Her book "Persuasion: A New Approach to Changing Minds" explores the nature of "Ethical Persuasion" - where persuasion is equated with connection and caring - just the way I see it. I highly recommend it. Enjoy my summary of my top 3 lessons from the book by clicking the link.
Date published: 2012-02-17
Rated 5 out of 5 by from Loved it An honest book and very easy to understand. It is so inspiring to read the story of strong successful women who despite the cruel world of the business stick to their beliefs and values. This teaches you that ethics and hard work bring you success.
Date published: 2012-01-20
Rated 5 out of 5 by from Enjoyed every moment I think it's a great book - easy to read, full of good "illustrated" tips on negotiation (well, persuasion) techniques. I personally like Arlene's approach to be authentic and not to sell your soul to get a deal. And of course hairdressers conference episode made me laugh. To sum up: I would recommend this book for reading, probably everyone could pick up a couple of great tips and learn some new wisdom.
Date published: 2011-09-28