Persuasion

September 11, 2012|
Persuasion by Arlene Dickinson
$19.99
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about

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada''s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons'' Den, she is one of the country''s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

ARLENE DICKINSON is a judge on the hit CBC TV showDragons’ Den. Ranked as one ofPROFIT Magazine’s Top 100 Women Entrepreneurs for seven years running, she is considered one of the most powerful female business leaders in Canada. Dickinson is the owner and CEO of Venture Communications, a company she grew from a small, local...
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Title:Persuasion
Format:Paperback
Product dimensions:288 pages, 9 X 6 X 0.72 in
Shipping dimensions:288 pages, 9 X 6 X 0.72 in
Published:September 11, 2012
Publisher:HarperCollins
Language:English
Appropriate for ages:All ages
ISBN - 13:9781443405973

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