Persuasion

Paperback | September 11, 2012

byArlene Dickinson

not yet rated|write a review

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

Pricing and Purchase Info

$15.16 online
$19.99 list price (save 24%)
In stock online
Ships free on orders over $25
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest in...

ARLENE DICKINSON is a judge on the hit CBC TV showDragons’ Den. Ranked as one ofPROFIT Magazine’s Top 100 Women Entrepreneurs for seven years running, she is considered one of the most powerful female business leaders in Canada. Dickinson is the owner and CEO of Venture Communications, a company she grew from a small, local firm to one...

other books by Arlene Dickinson

All In
All In

Paperback|Dec 10 2013

$20.65 online$22.99list price(save 10%)
Format:PaperbackDimensions:288 pages, 9 × 6 × 0.72 inPublished:September 11, 2012Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1443405973

ISBN - 13:9781443405973

Look for similar items by category:

Reviews

Extra Content

Editorial Reviews

“Her journey is remarkable. It’s fascinating. It’s a completely different perspective, but it’s very good.”

- KEVIN O’LEARY, TORONTO STAR

“As much a self-help tome as it is a how-to manual for gaining success in marketing and in business.”

- NATIONAL POST