Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts by Tom SantPersuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts by Tom Sant

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

byTom Sant

Paperback | May 10, 2012

Pricing and Purchase Info

$23.90 online 
$29.50 list price save 18%
Earn 120 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Available in stores

about

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions for qualifying opportunities * Ways to "power up" cover letters and executive summaries * Advice for overcoming "value paranoia" * Guidelines for incorporating proof into a proposal * Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming-and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
TOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems, ProposalMaster and RFPMaster.
Loading
Title:Persuasive Business Proposals: Writing to Win More Customers, Clients, and ContractsFormat:PaperbackDimensions:288 pages, 9 × 6 × 0.7 inPublished:May 10, 2012Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:081441785X

ISBN - 13:9780814417850

Reviews

Editorial Reviews

"offers powerful methods for crafting compelling messages and winning proposals that speak to your prospects' needs and establish your firm's strategic value." - New Equipment Digest "