Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al RamadanPlay Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

byAl Ramadan, Dave Peterson, Christopher Lochhead

Hardcover | June 14, 2016

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about

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Title:Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate MarketsFormat:HardcoverDimensions:272 pages, 9 × 6 × 0.93 inPublished:June 14, 2016Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062407619

ISBN - 13:9780062407610

Reviews

Editorial Reviews

“a new spin on the ‘something from nothing concept’ … Aimed at entrepreneurs, this book has practical advice for anyone in business.”