Podcast Academy: The Business Podcasting Book: Launching, Marketing, And Measuring Your Podcast by Michael GeogheganPodcast Academy: The Business Podcasting Book: Launching, Marketing, And Measuring Your Podcast by Michael Geoghegan

Podcast Academy: The Business Podcasting Book: Launching, Marketing, And Measuring Your Podcast

byMichael Geoghegan, Greg Cangialosi, Ryan Irelan

Paperback | September 18, 2007

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about

Exclusive Podcast Academy training now available in a book!


Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book,Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.


Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization,The Business Podcasting Bookwill give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Michael W. Geogheganis co-founder and CEO of GigaVox Media and Podcast Academy. His podcasting endeavors include Disneyland, Reel Reviews: Films Worth Watching, Grape Radio, and PrivaCast, an enterprise-level solution for secure RSS currently used by Duke University. Michael is also co-author of "Podcast Solutions: The Complete Guide t...
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Title:Podcast Academy: The Business Podcasting Book: Launching, Marketing, And Measuring Your PodcastFormat:PaperbackDimensions:446 pages, 9.21 × 7.48 × 0.68 inPublished:September 18, 2007Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:024080967X

ISBN - 13:9780240809670

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Table of Contents

Section 1: Podcasting Overview: Understanding the Medium and It's Impact on Business

1. The Podcasting Revolution
2. Leveraging the Shift to Social Media
3. The Emergence of Corporate Podcasting

Section 2: Podcasting Fundamentals: Planning and Development

4. Internal Considerations for Podcasting
5. Planning Your Podcast
6. Pre-Production Decisions

Section 3: Producing the Podcast: Production, Delivery & Legal Issues

7. Podcast Production
8. Podcast Post-Production
9. Legal Issues
10. RSS: The Plumbing Behind the Medium

Section 4: Podcast Distribution: Marketing, Measuring, and Monetizing

11. Getting Your Podcast Out There
12. Online Marketing Tactics that Generate Results
13. Building Community and Interactivity
14. Show Me the Metrics
15. Making Money with Your Podcast
16. Putting It All Together

Editorial Reviews

"This is the book I wish we'd had before our first podcasting initiative; it would have saved me countless headaches and missteps. Now that it's here, I'm referring to it constantly as we get our next one off the ground." Eric Schumacher-Rasmussen, Editor, StreamingMedia.com "I highly recommend this to podcast producers, marketing, business professionals or someone with a interest in how the business of podcasting works. I have several books on podcasting. Most if not all are collecting dust on my shelf. In the first week of having this book it became the most worn, highlighted, and read book on this topic to the point it is on my desk as a direct reference to projects I am working on right now and I don't see it moving any time soon." -Brian Edie, Calgary Social and New Media Meetup Group