Point of Purchase by Marta SerratsPoint of Purchase by Marta Serrats

Point of Purchase

byMarta Serrats

Hardcover | August 1, 2006

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Imaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays.

This book showcases a variety successful point of purchase displays that look great, use retail space efficiently, and drive sales. It presents a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic arts fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for anyone involved in retail, interior, and exhibition, stand, and event design.

About The Author

Marta Serrats is a design editor forLoft Publications, and an expert in architecture and store displays. She is the author of such highly acclaimed titles asNew Shops and Boutiques,Capturing Space,Point of Purchase, andUnique Packaging.
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Details & Specs

Title:Point of PurchaseFormat:HardcoverDimensions:256 pages, 9.41 × 7.24 × 1 inPublished:August 1, 2006Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060893516

ISBN - 13:9780060893514

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