Political Advertising in the United States by Erika Franklin FowlerPolitical Advertising in the United States by Erika Franklin Fowler

Political Advertising in the United States

byErika Franklin Fowler, Michael M. Franz, Travis N. Ridout

Paperback | February 23, 2016

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Political advertising is as important as ever?ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how ?big data? has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Erika Franklin Fowler is Assistant Professor of Government at Wesleyan University and co-director of the Wesleyan Media Project. After finishing her Ph.D. in political science from the University of Wisconsin-Madison in 2007, she spent two years as a Robert Wood Johnson Foundation Scholar in Health Policy Research at the University of...
Title:Political Advertising in the United StatesFormat:PaperbackDimensions:234 pages, 9 × 6 × 0.5 inPublished:February 23, 2016Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0813349753

ISBN - 13:9780813349756

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Table of Contents

Chapter 1: Introduction
Chapter 2: The Regulation of Advertising
Chapter 3: The Content of Advertising
Chapter 4: How Ads Are Created and Tested
Chapter 5: Buying Political Advertising
Chapter 6: Targeting Political Advertising
Chapter 7: The Internet, Social Media and Advertising
Chapter 8: The Intended and Indirect Effects of Advertising
Chapter 9: The Unintended Effects of Advertising
Chapter 10: Conclusion

Editorial Reviews

“The book is jam-packed with data that illustrate the key arguments advanced by the authors, and the quantitative analyses are presented in an accessible way. In addition, the authors provide a host of examples throughout to help make their points and engage readers. Readers also get an inside look at how political advertising is developed in campaigns, including how ads are created, tested, and purchased. What is especially nice about the book is that it clearly defines and explains the key concepts related to political advertising. This book provides a great introduction to political advertising in US political campaigns. Highly recommended.” —Choice“The authors pull together varied research areas including persuasion, negative advertising, and campaign finance laws and rulings to provide a clear and comprehensive narrative of political advertising. The writing is engaging and the use of vignettes provides students with clear examples of why, when, and how political advertising matters. Anyone who wants to know how political advertising works must read this seminal book.” —James Druckman, Northwestern University