Political Campaign Communication: Inside And Out

Paperback | February 28, 2012

byLarry Powell, Joseph Cowart

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Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.

This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.

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Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant. This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many text...

Larry Powell, University of Alabama, Birmingham Joseph Cowart, Political Consultant

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Format:PaperbackDimensions:318 pages, 9.75 × 7.5 × 0.71 inPublished:February 28, 2012Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0205006094

ISBN - 13:9780205006090

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Extra Content

Table of Contents

Preface
PART ONE     An Overview of Political Communication Issues.
1          Political Communication: An Introduction
2          Political Socialization: The Development of Political Attitudes
3          Campaign Strategies
4          The Image of the Political Candidate
5          Media Theory and Political Communication
PART TWO    The Campaign Team
6          Campaign Organization
7          Campaign Communication in the Mass Media
8          Campaign Communication: Direct Voter Contact
9          Political Speeches
10        Cyberspace: The Internet and Political Communication
11        Political Polling
PART THREE  Campaign Concerns
12        Press Coverage and Media Relations
13        The Role of Political Money
14        The Role of Interpersonal Influence
15        Critical Event Analysis
16        Ethical Questions in Political Communication
References
Index