Political Campaigns: Concepts, Context, and Consequences by Costas PanagopoulosPolitical Campaigns: Concepts, Context, and Consequences by Costas Panagopoulos

Political Campaigns: Concepts, Context, and Consequences

byCostas Panagopoulos

Paperback | August 16, 2016

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In Political Campaigns: Concepts, Context, and Consequences, Costas Panagopoulos provides students with insight into the inner workings of contemporary campaign structures by combining findings drawn from vast amounts of scholarly research with an astute insider's perspective. The text focuseson three key elements of contemporary campaigning - "Concepts, Context, and Consequences" - examining the significance of each element as it relates to the topics discussed. "Context" refers to the political, institutional, legal, and regulatory landscapes in which contemporary campaigns operate.These conditions impact a campaign's decision-making strategies. In turn, these choices yield important implications, or "Consequences," not only for the individual campaign but also for society at large.Topics discussed include parties, interest groups, and the media; money and the modern campaign; campaign strategy; getting out the vote; technology and contemporary campaigns; and much more. Political Campaigns is part of the Oxford Series on Elections, Campaigns, and Democracy. Edited by Michael R. Alvarez (California Institute of Technology), this new series features comprehensive and accessible, as well as specialized, texts for courses in elections, public opinion, and votingbehavior.
Costas Panagopoulos is Professor of Political Science at Fordham University, where he currently serves as Director of the Center for Electoral Politics and Democracy and Director of the Graduate Program in Elections and Campaign Management. A leading expert on campaigns and elections, voting behavior, media and public opinion, politica...
Title:Political Campaigns: Concepts, Context, and ConsequencesFormat:PaperbackDimensions:304 pages, 9.25 × 6.12 × 0.68 inPublished:August 16, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199341397

ISBN - 13:9780199341399

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Table of Contents

1. Modern Political Campaigns: Why and How They (May) MatterWhen (And How) Campaigns MatterCampaign Structure and OrganizationTransition from Party-Centered to Candidate-Centered ElectionsGrowth and Professionalization of the Political Consulting ProfessionOrganization of the Book2. Layers of Democracy: Federal, State, and Local CampaignsLevels of American Elections: Variation across StatesThe Implications of Structural and Legal Variations for Democratic NormsThe Role of Competitive ElectionsImplications of Competitive Elections Across the United States for Democratic NormsCampaign Finance and ConsequencesThe Nationalization of State and Local CampaignsConclusion3. External Actors: Parties, Interest Groups, and the MediaPolitical Parties: Changing ContextsConsequences for NormsInterest groups: Changing ContextsConsequences for DemocracyMedia: Changing ContextConsequences for DemocracyConclusion4. Money and the Modern CampaignContemporary Campaign Finance Regulations and FundraisingCampaign Finance Regulations, Budgeting, and Spending ResourcesEffects of Campaign Spending in ElectionsOutside Actors: Issue Advocacy, Independent Expenditure Groups and Super PACsConsequences for DemocracyConclusion5. Campaign StrategyCampaign Research: What's Important?Context Matters: Campaign Strategy in Presidential ElectionsTargeting VotersPolling to Develop Campaign StrategyOpposition ResearchMessage Development and TimingConsequences for Democracy6. Getting the Word OutRevisiting the Basics of Campaign MessagingPaid MediaEarned MediaEffective Management of Messaging7. Getting Out the VoteGrassroots Mobilization: An OverviewAdvances in Field ExperimentsConsequences for DemocracyConclusion8. Vote ChoiceThe Role of Cues and Candidate TraitsThe Role of Personality Traits, Genetic Predispositions, and Voter PsychologyThe Role of Affect and EmotionsImplications of Personality, Genetics, and EmotionConsequences for DemocracyConclusion9. Technology and Contemporary CampaignsCampaign Software and Data AvailabilityOnline Presence and Social Media PlatformsConsequences for Democracy10. Contemporary Campaigns and the Evolving Electoral ProcessElectoral Reforms: Voter Registration and Voting ProceduresChallenges for CampaignsFuture Reforms?Consequences for Democracy11. Political Campaigns in International ContextDifferences in Registration and TurnoutDifferences in Media and Political CommunicationDifferences in Campaign FinanceDevelopments in New TechnologiesConsequences for Democracy12. Assessments and Reflections on the Future of Political Campaigns

Editorial Reviews

"Political Campaigns engages with the literature of political science, takes a social-scientific approach, and addresses normative concerns. It is up-to-date and well written." --Travis Ridout, Washington State University