Political Communication in Direct Democratic Campaigns: Enlightening or Manipulating? by H. KriesiPolitical Communication in Direct Democratic Campaigns: Enlightening or Manipulating? by H. Kriesi

Political Communication in Direct Democratic Campaigns: Enlightening or Manipulating?

byH. Kriesi

Hardcover | December 2, 2011

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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
LAURENT BERNHARD Post-Doctoral Researcher at the National Center of Competence in Research (NCCR) Switzerland HEINZ BONFADELLI Professor at the Institute for Mass Communication and Media Research, University of Zurich, Switzerland URS DAHINDEN Professor for Communication and Media Science at the University of Applied Sciences in Chur a...
Title:Political Communication in Direct Democratic Campaigns: Enlightening or Manipulating?Format:HardcoverDimensions:265 pages, 9.02 × 5.98 × 0.92 inPublished:December 2, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230304893

ISBN - 13:9780230304895


Table of Contents

Political Communication: an Integrated Approach; H. Kriesi The Context of the Campaigns; H. Kriesi & L. Bernhard Design of the Study: an Integrated Approach; R. Hänggli , C. Schemer & P. Rademacher Coalition Formation; L. Bernhard & H. Kriesi Construction of the Frames; R. Hänggli , L. Bernhard & H. Kriesi Message Delivery; L. Bernhard Media Organizations in Direct Democratic Campaigns; P. Rademacher , M. A. Gerth & G. Siegert Coverage of the Campaigns in the Media; M. A. Gerth , U. Dahinden , & G. Siegert Key Factors in Frame-building; R. Hänggli The Role of Predispositions; H. Kriesi The Role of Knowledge; H. Bonfadelli & T. N. Friemel When Campaign Messages meet Ideology. The Role of Arguments for Voting Behavior; W. Wirth, J. Matthes , & C. Schemer The Impact of Positive and Negative Effects in Direct-Democratic Campaigns; W. Wirth , C. Schemer , R. Kühne & J. Matthes Conclusion; H. Kriesi Bibliography

Editorial Reviews

"Interest in political campaigns and the role of the media has increased dramatically over the last few years. Political Communication in Direct Democratic Campaigns offers an impressively broad study of the interactions among politicians, the media and citizens. Based on a comprehensive data collection on three direct democratic campaigns in Switzerland, the contributors to this volume offer fascinating new insights on how media and politicians interact and how this interaction affects and is affected by citizens. Given the innovative and comprehensive design of the data collection this book will influence future work on political communcation."- Simon Hug, Department of Political Science and International Relations, University of Geneva, Switzerland