Political Communication in Direct Democratic Campaigns: Enlightening or Manipulating? by H. KriesiPolitical Communication in Direct Democratic Campaigns: Enlightening or Manipulating? by H. Kriesi

Political Communication in Direct Democratic Campaigns: Enlightening or Manipulating?

EditorH. Kriesi

Hardcover | December 2, 2011

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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
HANSPETER KRIESI is Chair in Comparative Politics at the Department of Political Science of the University of Zurich, Switzerland. He has previously taught at the universities of Amsterdam, the Netherlands,and Geneva, Switzerland. He is the director of a Swiss national research program on the "Challenges to democracy in the 21st centu...
Title:Political Communication in Direct Democratic Campaigns: Enlightening or Manipulating?Format:HardcoverDimensions:288 pages, 9.02 × 5.98 × 0.04 inPublished:December 2, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230304893

ISBN - 13:9780230304895


Table of Contents

Political Communication: an Integrated Approach; H. Kriesi
The Context of the Campaigns; H. Kriesi&L. Bernhard
Design of the Study: an Integrated Approach; R. Hänggli, C. Schemer&P. Rademacher
Coalition Formation; L. Bernhard&H. Kriesi
Construction of the Frames; R. Hänggli, L. Bernhard&H. Kriesi
Message Delivery; L. Bernhard
Media Organizations in Direct Democratic Campaigns; P. Rademacher, M. A. Gerth &G. Siegert
Coverage of the Campaigns in the Media; M. A. Gerth, U. Dahinden, &G. Siegert
Key Factors in Frame-building; R. Hänggli
The Role of Predispositions; H. Kriesi
The Role of Knowledge; H. Bonfadelli&T. N. Friemel
When Campaign Messages meet Ideology. The Role of Arguments for Voting Behavior; W. Wirth, J. Matthes, &C. Schemer
The Impact of Positive and Negative Effects in Direct-Democratic Campaigns; W. Wirth, C. Schemer, R. Kühne&J. Matthes
Conclusion; H. Kriesi

Editorial Reviews

"Interest in political campaigns and the role of the media has increased dramatically over the last few years. Political Communication in Direct Democratic Campaigns offers an impressively broad study of the interactions among politicians, the media and citizens. Based on a comprehensive data collection on three direct democratic campaigns in Switzerland, the contributors to this volume offer fascinating new insights on how media and politicians interact and how this interaction affects and is affected by citizens. Given the innovative and comprehensive design of the data collection this book will influence future work on political communcation."- Simon Hug, Department of Political Science and International Relations, University of Geneva, Switzerland