Political Communications: The General Election Campaign of 2005

Hardcover | June 15, 2007

EditorDominic Wring, Jane Green, Roger Mortimore

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Political Communications offer a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.

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Political Communications offer a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading acade...

DOMINIC WRING is Senior Lecturer in Communication and Media Studies at Loughborough University, UK. He is author of The Politics of Marketing the Labour Party (2005) and Associate Editor for Europe of the Journal of Political Marketing. JANE GREEN is Hallsworth Research Fellow in Politics at the University of Manchester, UK. ROGER MOR...

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Format:HardcoverDimensions:312 pages, 8.78 × 5.78 × 0.88 inPublished:June 15, 2007Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230001300

ISBN - 13:9780230001305

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Table of Contents

Introduction: General Election Campaign Communication in Perspective--D.Wring * PART I: PARTIES * Labour's Political Strategy--P.Gould * Conservative Party Strategy--G.Barwell * Liberal Democrat Strategy: A New High Watermark for the Liberal Democrats--C.Rennard * The Labour Campaign--G.Cook * The Conservative Campaign--D.Canzini * The Charles Kennedy Campaign--J.Rowley * PART II: CAMPAIGNING * Political Communication: Party Advertising in the General Election--J.van Heerde * Constituency Campaigning: Ever More Centralization?--J.Fisher, D.Denver, E.Fieldhouse, D.Cutts & A.Russell * The Internet and the UK Election--J.Downey & S.Davidson * PART III: POLLING * The Public and the Polls--R.Mortimore & S.Atkinson * Poll Methodology, Weighting and Adjustment Systems--A.Cooper * Internet versus Conventional Polls in the General Election--P.Kellner * Challenges Facing the Pollsters Next Time--N.Sparrow * PART IV: VOTERS * Looking Through the Other End of the Microscope: How the Public Experienced the General Election Campaign--R.Worcester, R.Mortimore & P.Baines * Viewer and Voters: Attitudes to Television Coverage of the General Election--V.Hyland * Hearts or Minds? Leader Evaluations by Men and Women in the 2005 British General Election--K.Winters & R.Campbell * PART V: BROADCASTING * The BBC and the Election--M.Damazer * Reconnecting with the Viewers: Sky News' Election Coverage--A.Boulton * Politics as Appearance and Reality Show: The Hermeneutics of Suspicion--M.Billig * PRESS * The 'Take a Break' Campaign? National Print Media Reporting of the Election--D.Deacon, D.Wring & P.Golding * Amateurs or Adversaries? Local Journalists' Coverage of the UK Non-General Election--B.Franklin & S.Cushion * PART VI: CONCLUSION * 2005: A Non-General Election?--J.Green