Political Marketing: Principles and Applications

Kobo ebook | August 1, 2009

byLees-Marshment, Jennifer

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This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing.

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This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing.

Format:Kobo ebookPublished:August 1, 2009Publisher:RoutledgeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0203875222

ISBN - 13:9780203875223

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