Political Virtue And Shopping: Individuals, Consumerism, and Collective Action

Paperback | July 15, 2010

byMichele Micheletti

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Shoppers can express their values as they search for value. Political consumerism is turning the market into a site for politics and ethics, as consumer choices reflect personal attitudes and purchases are informed by ethical or political assessment of business and government practice. In such forms as boycotts, when consumers refuse to buy, or buycotts, where consumers shift their purchases, the ostensibly apolitical marketplace is a site of contestation at the intersection of globalization and individualization. This book opens readers' eyes to a new way of viewing everyday consumer choices and the role of the market in our lives, illuminating the broader theoretical and historical context of concerns about sweatshops, responsible coffee, and ethical and free trade.

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Shoppers can express their values as they search for value. Political consumerism is turning the market into a site for politics and ethics, as consumer choices reflect personal attitudes and purchases are informed by ethical or political assessment of business and government practice. In such forms as boycotts, when consumers refuse t...

Michele Micheletti is Lars Hierta Professor of Political Science, Stockholm University, Sweden.

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Format:PaperbackDimensions:322 pages, 8.5 × 5.5 × 0.72 inPublished:July 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230102700

ISBN - 13:9780230102705

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Table of Contents

Why Political Consumerism * History of Political Consumerism * Contemporary Forms and Institutions * Swedish Political Consumerism Today * The Virtues of Shopping

Editorial Reviews

"This is a theoretically-sophisticated and empirically-rich examination of the increasingly important phenomenon of political consumerism. Micheletti's book is distinguished by its comparative focus, its social science framework, and its careful analysis of the ways in which the very nature of politics has been challenged and reshaped by consumer activists. I especially like her concept of 'individualized collective action,' which nicely highlights the growing links between consumer behavior and politics. The book concludes with a valuable research agenda for the study of political consumerism. Scholars, politicians, and activists who seek to make sense of the meaning of political consumerism now have an excellent resource. Political Virtue and Shopping will take a prominent place on the bookshelf of 'required readings' in the area of consumer politics."--Lawrence Glickman, University of South Carolina "This book presents the first comprehensive account of the use of purchasing decisions to advance political and social objectives. Micheletti explores both the fascinating history of political consumerism in the United States and Sweden as well as its increasing use as a vehicle to promote national and global corporate responsibility. Her analysis is both well-researched and theoretically sophisticated. Political Virtue and Shopping represents an important addition to the scholarly literature on citizen activism and the contemporary relationship between politics and markets."--David Vogel, author of Lobbying the Corporation; Citizen Challenges to Business Authority, professor, Haas School of Business, Department of Political Science, University of California, Berkeley