Politicking Online: The Transformation of Election Campaign Communications by Costas PanagopoulosPoliticking Online: The Transformation of Election Campaign Communications by Costas Panagopoulos

Politicking Online: The Transformation of Election Campaign Communications

EditorCostas Panagopoulos

Paperback | June 5, 2009

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Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.

While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Title:Politicking Online: The Transformation of Election Campaign CommunicationsFormat:PaperbackDimensions:312 pages, 9 × 6 × 0.68 inPublished:June 5, 2009Publisher:Rutgers University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0813544890

ISBN - 13:9780813544892

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Table of Contents

Preface and Acknowledgments
Technology and the Modern Political Campaign, by Costas Panagopoulos
Part I: Candidate Websites
The Technological Development of Candidate Websites, by James N. Druckman, Martin J. Kifer, and Michael Parkin
Closing Gaps, Moving Hurdles, by Girish J. "Jeff" Gulati and Christine B. Williams
Trickle-Down Technology? , by Chapman Rackaway
Do Campaign Websites Really Matter in Electoral Civic Engagement? , by Hun Myoung Park and James L. Perry
Part II: Technology and Voter Mobilization
Clicking for Cash, by Costas Panagopoulos and Daniel Bergan
The Impact of Email Campaigns on Voter Mobilization, by David W. Nickerson
Mobilizing the Mobiles, by Allison Dale and Aaron Strauss
Online Political Advertising, by Michael Cornfield and Kate Kaye
Part III: International Perspectives
"Under Construction", by Steffen Albrecht, Maren Lübcke, Rasco Hartig-Perschke
Mobile Democracy, by Sandra L. Suárez
Part IV: The Latest Developments
Bloggers at the Gates, by Kevin A. Pirch
Voters, MySpace, and YouTube, by Vassia Gueorguieva
"Friend" the President, by Allison Slotnick
The Political Impact of Facebook, by Christine B. Williams and Girish J. "Jeff" Gulati
Conclusion, by Costas Panagopoulos
Notes on contributors

Editorial Reviews

"These contributions help us better understand the many different ways the web is leaving its mark on politics. Politicking Online is recommended reading for scholars and students of American politics, electorial campaigns and political communication, and a valuable addition to existing scholarship on the Web and politics. The findings should be thought-provoking and raise new questions as we conduct democacy during an ongoing technological revolution."