Pop!: Create The Perfect Pitch, Title, And Tagline For Anything

Paperback | February 3, 2009

bySam Horn

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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Pu...

Sam Horn is a successful business consultant, keynote speaker, training workshop, leader, and author of business communication books. Her corporate clients include NASA, Hewlett-Packard, Four Seasons Resorts, Holland America Cruise Lines, and Kaiser Permanente.

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Format:PaperbackDimensions:256 pages, 8.2 × 5.5 × 0.7 inPublished:February 3, 2009Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0399533613

ISBN - 13:9780399533617

Appropriate for ages: 18 - 18

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