Popular Writing in America: The Interaction of Style and Audience

Paperback | April 1, 1993

EditorDonald Mcquade, Robert Atwan

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Used for nearly two decades in schools nation-wide, this unique anthology offers provocative examples of successful, influential American writing drawn from advertising, the press, popular magazines, bestsellers, classics, film and television, suiting a variety of classroom purposes--topics for lively class discussions, practical models for student composition, and imaginative texts for literary study. The fifth edition places a new emphasis on multicultural perspectives on the media, and offers an infusion of new selections by a diversity of authors, both within and outside the established literary canon. New to this edition are essays by John Updike, Frederick Douglass, Harriet Jacobs, E.B. White, Maxine Hong Kingston, Walker Percy, Lewis Thomas, Annie Dillard and June Jordan, as well as short stories by Nathaniel Hawthorne, Charlotte Perkins Gilman, Raymond Carver, and Amy Tan, giving teachers a wider range of both fiction and nonfiction to work with. In response to requests for more material encouraging issue-oriented expository writing, the Fifth Edition expands the Press and Magazine sections to include a generous sampling of contemporary essays and articles on such topics as abortion, AIDS, censorship, "politically correct" speech codes, racism, feminism, the canon controversy, and multiculturalism. The popular Advertising section, a proven tool for teaching rhetorical and argumentative strategies, now includes many new advertisements and essays providing in-depth discussion of familiar ads and related campaigns. Of special interest is a large cluster of short selections on the obscenity controversy surrounding the rap group "2 Live Crew" designed to stimulate classroom discussion and encourage students to develop argumentative essays more effectively. As always, every selection is connected either stylistically or thematically with one or more of the other selections, and an expanded "Table of Linked Selections" follows the "Rhetorical Table of Contents". This feature encourages readers to discover the different ways the same subject can be treated by different writers or by different media--for example, how staff writers for Time and Newsweek each handled the space shuttle disaster in January 1986, how a major author like Stephen Crane used his personal experience of a disaster at sea to write both a newspaper report and a classic American short story, or how Ernest Hemingway's famous short story, "Soldier's Home," was transformed into a film script. Current and comprehensive, Popular Writing in America offers a unique method of teaching composition, one that appeals to students and teachers alike.

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From the Publisher

Used for nearly two decades in schools nation-wide, this unique anthology offers provocative examples of successful, influential American writing drawn from advertising, the press, popular magazines, bestsellers, classics, film and television, suiting a variety of classroom purposes--topics for lively class discussions, practical mode...

Donald McQuade is at University of California, Berkeley. Robert Atwan is at Seton Hall University.

other books by Donald Mcquade

Format:PaperbackDimensions:784 pages, 7.24 × 10.75 × 1.14 inPublished:April 1, 1993Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0195073088

ISBN - 13:9780195073089

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Table of Contents

INTRODUCTION ADVERTISING Women Modart: Woman's Attractiveness: The Power that Moves the World (1918) Listerine: Often a Bridesmaid but Never a Bride (1923) Tiparillo: Should a Gentleman Offer a Tiparillo to a Lab Technician? (1968) NOW Legal Defense and Education Fund: "When I Grow Up, I'm Going to Be a Judge, or a Senator or Maybe President" (1980) Mary Ann Restivo: "I Know She's a Very Important Person" (1987) Wrangler: A Western Original Wears a Western Original (1990) U.S. Army: There's Something about a Soldier (1990) National Women's Political Caucus: What If? (1991) Nike: Remember PE Class? (1992) American Express Company: Buy What You Want to Buy (1991) Men White Owl: "We Smash 'Em Hard" (1918) Listerine: Case #099 B (1928) Charles Atlas: How Joe's Body Brought Him Fame instead of Shame (1944) Joe Weider: The End of the Skinny Body (1973) Future Homemakers of America: When Crusher Lizowski Talks about Being a Homemaker, You Listen (1978) Paco Rabanne: "Hello?" "How's the Great American Novel Going?" (1982) Aramis: An American Hero (1986) Calvin Klein: Obsession for Men (1989) Oaktree: In This world of Total Confusion (1992) Nike: When You're Old, and Tired, and Suspicious Anxieties (1992) Resinol Soap: The Girl with the Clear Skin Wins (1916) Book of Etiquette: Again She Orders--"A Chicken Salad, Please" (1921) Symphony Press: Shy Person's Guide to a Successful Love Life! (1983) LifeStyles: LifeStyles Introduces the Strongest Condom Made in America (1987) International Paper Company: How to Write a Personal Letter by Garrison Keillor (1987) San Francisco Black Coalition on AIDS: "I Learned I Was HIV Positive 5 Years Ago" (1991) Neutrogena: Neutrogena Gives You the Clean-Pore Advantage over Acne (1992) Automobiles Willys-Overland: "Most Automobiles Are Like Most Men" (1921) Ford Closed Cars: Her Habit of Measuring Time (1924) Volkswagen: Lemon (1960) Oldsmobile Toronado: Separates the Men from the Boys (1969) Volkswagen: Which Man Would You Vote For? (1972) Mazda: You're Not John Doe. Why Drive His Car? (1991) Saturn: Marcel Jojola Liked the Saturn SLI So Much, He Had His Customized for Work (1992) Suzuki: We Were Cruisin' Highway 34 When Lenny Said (1992) Eating and Drinking Wolfschmidt's Vodka: "You're Some Tomato" (1961) Ballantine Ale: How Would You Put a Glass of Ballantine Ale into Words? (1952) Coca-Cola: America (1975) McCormick/Schilling: With My Cooking, the Army That Travels on Its Stomach Is Facing a Pretty Bumpy Road (1976) Campari: Geraldine Chaplin Talks about Her "First Time" (1981) Burger King: They Gave the Board of Education a Lesson in the Constitution (1992) McDonald's: Unless We Keep Living the Dream . . . (1992) Media Great Books: These Are the Books That Hitler Burned (1966) Seventeen: Why Teenage Girls Stick with Their Mouthwash Longer Than Their Boyfriends (1980) Eyewitness News: Some People Are So Opposed to Murder They'll Kill Anyone Who Commits It (1982) Cosmopolitan: Can a Girl Be Too Busy? (1984) Good Housekeeping: She's a Woman Who Loves Her Job (1990) SONY: It Weighs 8,000,000 Pounds Less Than Your Average Library (1992) Mitsubishi: Swimming at Night Had Never Bothered Me Before (1992) Institutional and Corporate Advertising Army National Guard: Do Something Different around Home (1978) United Negro College Fund: Who Ever Said the Man Who Discovers a Cure for Cancer Is Going to Be White, or Even a Man? (1979) Distilled Spirits Council: Really Tying One On (1979) Tobacco Institute: A Word to Smokers/A Word to Nonsmokers (1979) Bell System: Reach Out and Touch Someone (1980) National Rifle Association: I'm the NRA (1987) Handgun Control: "Help Me Fight the National Rifle Association" (1987) Rockwell International: Focusing on Education (1991) Adelphi University: There Are Three Things Everyone Should Read before Entering College (1989) Central Intelligence Agency: Wouldn't You Want to Know if U.S. Territory Was Going to Be Invaded? (1992) U.S. Council for Energy Awareness: Trees Aren't the Only Plants That Are Good for the Atmosphere (1992) Marianne Moore: Correspondence with the Ford Motor Company (1955) David Ogilvy: How to Write Potent Copy (1963) Patricia Volk: A Word from Our Sponsor (1987) Neil Postman: The Parable of the Ring around the Collar (1988) Teresa Riordan: Miller Lite Guy (1989) Miller Lite: She's the Word Pilsner (1990) Michael Specter: Cigarettes for the Tractor-Pull Generation (1990) David Beers and Catherine Capellaro: Greenwash (1991) Phillips Petroleum: The Eagle Has Landed (1990) Press Staff Correspondent: Important. Assassination of President Lincoln, New York Herald, April 15, 1865 Stephen Crane: Stephen Crane's Own Story [He Tells How the Commodore Was Wrecked and How He Escaped], New York Press, January 7, 1897 Francis Pharcellus Church: Is There a Santa Claus? New York Sun, December 31, 1897 Heywood Broun: There Isn't a Santa Claus, New York World-Telegram, December 20, 1934 Jack Lait: Dillinger "Gets His", International News Service, July 23, 1934 George M. Mahawinney: An Invasion from the Planet Mars, Philadelphia Inquirer, November 1, 1938 Dorothy Thompson: Mr. Welles and Mass Delusion, New York Herald Tribune, November 2, 1938 Langston Hughes: Family Tree, Chicago Defender, ca. 1942 William L. Laurence: Atomic Bombing of Nagasaki Told by Flight Member, New York Times, September 9, 1945 Tom Wicker: Kennedy Is Killed by Sniper as He Rides in Car in Dallas, New York Times, November 23, 1963 Tom Wicker: The Assassination, Times Talk, December 1963 Thomas O'Toole: "The Eagle Has Landed": Two Men Walk on the Moon, Washington Post, July 24, 1969 Vivian Gornick: The Next Great Moment in History Is Theirs [An Introduction to the Women's Liberation Movement], Village Voice, November 17, 1969 Mike Royko: Jackie's Debut a Unique Day, Chicago Daily News, October 25, 1972 Susan Jacoby: Unfair Game, New York Times, February 23, 1978 Jimmy Breslin: Life in a Cage, New York Daily News, May 21, 1987 Debbie McKinney: Youth's Despair Erupts, Anchorage Daily News, January 12, 1988 Diana Griego Erwin: His Dreams Belong to the Next Generation, Orange County Register, May 25, 1989 Samuel Francis: Rapping Garbage as "Art", Washington Times, August 24, 1989 David von Drehle: Shaken Survivors Witness Pure Fury, Miami Herald, September 23, 1989 Michael Ventura: On Kids and Slasher Movies, L.A. Weekly, November 3, 1989 Anna Quindlen: Fighting the War on Cigs, New York Times, March 4, 1990 Obscenity/The Case of 2 Live Crew Scott Higham, Anne Bartlett, and James F. McCarty: A First: Album Ruled Obscene, Miami Herald, June 9, 1990 Ancil Davis: National Association of Independent Record Distributors and Manufacturers Meet Tackles Sticky Problem Posed by Stickering, Variety, June 5, 1990 Tottie Ellis: Hooray for This Crackdown on Obscenity, USA Today, June 12, 1990 Mona Charen: Much More Nasty Than They Should Be, Boston Globe, June 16, 1990 Juan Williams: The Real Crime: Making Heroes of Hate Mongers, Washington Post, June 17, 1990 Henry Louis Gates, Jr.: 2 Live Crew, Decoded, New York Times, June 19, 1990 David Mills: The Judge vs. 2 Live Crew: Is the Issue Obscenity or Young, Black Males? Washington Post, National Weekly Edition, June 25-July 1, 1990 Teri Maddox: Unsuspecting Parents Can't Believe Their Ears, Belleville (Illinois) News Democrat, September 30, 1990 Laura Parker: How Things Got Nasty in Broward County, Washington Post, October 21, 1990 Luther Campbell: "Today They're Trying to Censor Rap, Tomorrow . . . " Los Angeles Times, November 5, 1990 Russell Baker: Don't Mention It, New York Times, May 30, 1990 Ann Powers and Nina Schuyler: Censorship in America: Why It's Happening, San Francisco Weekly, June 20, 1990 George Lakoff: Metaphor and War, East Bay Express, February 22, 1991 David G. Savage: Forbidden Words on Campus, Los Angeles Times, February 12, 1991 Maureen Dowd: The Senate and Sexism, New York Times, October 8, 1991 Patrick O'Connell: Settlement of America: A Continuing Crime, San Francisco Examiner, October 14, 1991 Jeffrey Hart: Feting the Lindbergh of the 15th Century, San Francisco Examiner, October 14, 1991 Karen Jurgensen: Redskins, Braves: Listen to Those You've Offended, USA Today, November 25, 1991 Paul Hemphill: Names Debate off Target, USA Today, November 25, 1991 Magazines Jack London: The Story of an Eyewitness [An Account of the San Francisco Earthquake], Collier's Weekly, May 1906 William Hard: De Kid Wot Works at Night, Everybody's Magazine, January 1908 Peter Homans: The Western: The Legend and the Cardboard Hero, Look, March 13, 1962 Time Staff: Death of a Maverick Mafioso [On the Shooting of Joey Gallo] Time, April 1972 N. Scott Momaday: A First American Views His Land, National Geographic, July 1976 Toni Morrison: Cinderella's Stepsisters, Ms., September 1979 Gretel Ehrlich: The Solace of Open Spaces, Atlantic, May 1981 Stephen King: Now You Take "Bambi" or "Snow White"--That's Scary, TV Guide, June 13, 1981 Bob Greene: Fifteen, Esquire, August 1982 Lance Morrow: A Nation Mourns, Time, February 10, 1986 Jerry Adler: We Mourn Seven Heroes, Newsweek, February 10, 1986 Martin Gottfried: Rambos of the Road, Newsweek, September 8, 1986 Sallie Tisdale: We Do Abortions Here: A Nurse's Story, Harper's, October 1987 Randy Shilts: Talking AIDS to Death, Esquire, March 1989 Ann Hodgman: No Wonder They Call Me a Bitch, Spy, June 1989 Elizabeth F. Brown, M.D., and William R. Hendee, Ph.D.: Adolescents and Their Music, Journal of the American Medical Association, September 22/29, 1989 Lillian S. Robinson: What Culture Should Mean, The Nation, September 25, 1989 Sidney Hook: Civilization and Its Malcontents, National Review, October 13, 1989 Ishmael Reed: Antihero, Spin, May 1990 Josh Ozersky: TV's Anti-Families: Married . . . with Malaise, Tikkun, January/February 1991 John Updike: The Mystery of Mickey Mouse, Art and Antiques, November 1991 Robert Hughes: The Fraying of America, Time, February 3, 1992 Best-Sellers Harriet Beecher Stowe: Uncle Tom's Cabin/Select Incident of Lawful Trade (1852) P. T. Barnum: Struggles and Triumphs of P. T. Barnum/Early Life (1855) Ernest Laurence Thayer: Casey at the Bat (1888) Edgar Rice Burroughs: Tarzan of the Apes [Tarzan Meets Jane; or Girl Goes Ape] (1914) Dale Carnegie: How to Win Friends and Influence People/Fundamental Techniques in Handling People (1936) Wilfred Funk and Norman Lewis: Thirty Days to a More Powerful Vocabulary/First Day: Give Us 15 Minutes a Day (1942) Ogden Nash: Kindly Unhitch That Star, Buddy (1945) Mickey Spillane: I, the Jury [Mike Hammer Plots Revenge] (1947) Grace Metalious: Peyton Place [Michael Rossi Comes to Peyton Place] (1956) Vance Packard: The Hidden Persuaders/Babes in Consumerland (1957) Mario Puzo: The Godfather [The Shooting of Don Corleone] (1969) Alex Haley: Roots [What Are Slaves?] (1976) Benjamin Spock: The Common Sense Book of Baby Care/Should Children Play with Guns? (1976) Ron Kovic: Born on the Fourth of July [Wounded] (1976) William Least Heat Moon: Blue Highways/Nameless, Tennessee (1982) Letitia Baldridge: Letitia Baldridge's Complete Guide to Executive Manners/A Woman Traveling Alone (1985) Garrison Keillor: Lake Wobegon Days/Sumus Quod Sumus (1985) Barry Lopez: Arctic Dreams [The Arctic Hunters] (1986) Allan Bloom: The Closing of the American Mind [Music] (1987) Amy Tan: The Joy Luck Club/Two Kinds (1989) Susan Faludi: Backlash: The Undeclared War against American Women/Blame It on Feminism (1991) Classics Christopher Columbus: Michele de Cuneo's Letter on Columbus' Second Voyage (1495) Tom Wolfe: Columbus and the Moon (1979) Thomas Jefferson: The Declaration of Independence (1776) Nathaniel Hawthorne: My Kinsman, Major Molineux (1832) Frederick Douglass: Narrative of the Life of Frederick Douglass (1845) Henry David Thoreau: Walden/Where I Lived, and What I Lived For (1854) Walt Whitman: One's-Self I Sing (1867) Walt Whitman: I Hear America Singing (1860) Walt Whitman: A Noiseless Patient Spider (1868) Harriet Jacobs: Incidents in the Life of a Slave Girl/ The Loophole of Retreat (1861) Emily Dickinson: After great pain, a formal feeling comes-- (ca. 1862) Emily Dickinson: One need not be a Chamber--to be Haunted (ca. 1863) Emily Dickinson: I felt a Cleaving in my Mind-- (ca. 1864) Mark Twain: Old Times on the Mississippi (1875) Mark Twain: How to Tell a Story (1897) Charlotte Perkins Gilman: The Yellow Wallpaper (1892) Kate Chopin: The Dream of an Hour (1894) Stephen Crane: The Open Boat/A Tale Intended to Be after the Fact (1897) Jack London: To Build a Fire (1908) Robert Frost: Design (1922), The Gift Outright (1942) Ernest Hemingway: Soldier's Home (1925) William Carlos Williams: The Use of Force (1933) E. B. White: Once More to the Lake (1941) William Faulkner: The Bear/Part I (1942) Richard Wright: Black Boy [Discovering Books] (1945) Flannery O'Connor: The Life You Save May Be Your Own (1953) Tillie Olsen: Tell Me a Riddle/I Stand Here Ironing (1953-54) Allen Ginsberg: A Supermarket in California (1955) Sylvia Plath: Man in Black (1959), The Detective (1962) John Updike: A and P (1962) Martin Luther King, Jr.: I Have a Dream (1963) Maya Angelou: I Know Why the Caged Bird Sings/Champion of the World (1969) Norman Mailer: Of a Fire on the Moon [The First Moon Walk] (1970) Joan Didion: On the Mall (1975) Maxine Hong Kingston: The Woman Warrior/No Name Woman (1975) Walker Percy: The Loss of the Creature (1975) Raymond Carver: What We Talk about When We Talk about Love (1981) Lewis Thomas: The World's Biggest Membrane (1982) Annie Dillard: Total Eclipse (1982) Eudora Welty: The Little Store (1975) June Jordan: Nobody Mean More to Me than You and the Future of Willie Jordan (1985) Scripts Orson Welles: The War of the Worlds (1938) Bud Abbott and Lou Costello: Who's on First (1945) Batten, Barton, Durstine, and Osborne: Ring around the Collar (ca. 1975) Dick Orkin and Bert Berdis: Puffy Sleeves: A Time Magazine Commercial (1977) Robert Geller: Hemingway's "Soldier's Home": A Screenplay (1976) Richard B. Eckhaus: The Jeffersons: "The Blackout" (1978) Matt Williams: Roseanne: "Life and Stuff" (1988)

Editorial Reviews

"Well structured use of advertising issues."--Cassandra Reese, E.W. Scripps School of Journalism