Positioning Strategy for McDonald's by Homework Help Classof1

Positioning Strategy for McDonald's

byHomework Help Classof1

Kobo ebook | May 30, 2013

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Trout and Ries suggest six questions that will help develop a company’s positioning strategy. Using those six questions as guidelines, walk through an example using McDonald’s and their attempt to become a healthier food choice (i.e., offering kids apples instead of fries, fresh salads, etc.). Be sure to weigh on obstacles the chain will have to overcome if they want to hold that position.

Title:Positioning Strategy for McDonald'sFormat:Kobo ebookPublished:May 30, 2013Publisher:Classof1Language:English

The following ISBNs are associated with this title: