Positioning: The Battle for Your Mind, 20th Anniversary Edition

byAl Ries, Jack Trout

January 18, 2001|
Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer''s mind that reflects a company''s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world''s best-known marketing strategists.
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Title:Positioning: The Battle for Your Mind, 20th Anniversary Edition
Format:Hardcover
Product dimensions:8.3 X 7.7 X 1.1 in
Shipping dimensions:8.3 X 7.7 X 1.1 in
Published:January 18, 2001
Publisher:McGraw-Hill Education
Language:English
Appropriate for ages:All ages
ISBN - 13:9780071359160

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