Postcard America: Curt Teich and the Imaging of a Nation, 1931-1950 by Jeffrey L. MeiklePostcard America: Curt Teich and the Imaging of a Nation, 1931-1950 by Jeffrey L. Meikle

Postcard America: Curt Teich and the Imaging of a Nation, 1931-1950

byJeffrey L. Meikle

Hardcover | January 20, 2016

Pricing and Purchase Info

$58.50

Earn 293 plum® points

In stock online

Ships free on orders over $25

Not available in stores

about

From the Great Depression through the early postwar years, any postcard sent in America was more than likely a “linen” card. Colorized in vivid, often exaggerated hues and printed on card stock embossed with a linen-like texture, linen postcards celebrated the American scene with views of majestic landscapes, modern cityscapes, roadside attractions, and other notable features. These colorful images portrayed the United States as shimmering with promise, quite unlike the black-and-white worlds of documentary photography or Life magazine. Linen postcards were enormously popular, with close to a billion printed and sold.

Postcard America offers the first comprehensive study of these cards and their cultural significance. Drawing on the production files of Curt Teich & Co. of Chicago, the originator of linen postcards, Jeffrey L. Meikle reveals how photographic views were transformed into colorized postcard images, often by means of manipulation—adding and deleting details or collaging bits and pieces from several photos. He presents two extensive portfolios of postcards—landscapes and cityscapes—that comprise a representative iconography of linen postcard views. For each image, Meikle explains the postcard’s subject, describes aspects of its production, and places it in social and cultural contexts. In the concluding chapter, he shifts from historical interpretation to a contemporary viewpoint, considering nostalgia as a motive for collectors and others who are fascinated today by these striking images.

Jeffrey L. Meikle teaches in the departments of American Studies and Art and Art History at the University of Texas at Austin, where he holds the Stiles Professorship in American Studies. His previous books include American Plastic: A Cultural History, which was awarded the Dexter Prize by the Society for the History of Technology; De...
Design in the USA
Design in the USA

by Jeffrey L. Meikle

$28.76$31.95

Out of stock online

Not available in stores

Twentieth Century Limited: Industrial Design In America 1925-1939
Twentieth Century Limited: Industrial Design In America 1925-1939

by Jeffrey Meikle

$45.79$57.22

Available for download

Not available in stores

Title:Postcard America: Curt Teich and the Imaging of a Nation, 1931-1950Format:HardcoverDimensions:520 pages, 10 × 7 × 1.8 inPublished:January 20, 2016Publisher:University Of Texas PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0292726619

ISBN - 13:9780292726611

Look for similar items by category:

Customer Reviews of Postcard America: Curt Teich and the Imaging of a Nation, 1931-1950

Reviews

Table of Contents

  • Acknowledgments
  • 1. "They Do Say It's Real": An Introduction to Linen Postcards
  • 2. Curt Teich and the Early History of Postcards
  • 3. The Linen Postcard: Innovation and Aesthetics
  • 4. Landscapes in Linen Postcards: A National Imaginary
  • Portfolio I: Landscapes
    • Representative Vistas
    • The Southwest: A Regional Aesthetic
    • Travel and Tourism
    • Scenic People
    • Resources
    • Infrastructure and Transportation
  • 5. Cityscapes in Linen Postcards: Images of Modernity
  • Portfolio II: Cityscapes
    • Overviews
    • Skyscrapers
    • Main Streets
    • Landmarks
    • Recreation
    • World's Fairs
    • Accommodations
  • 6. From a Rearview Mirror: Contemporary Reflections
  • Notes
  • Illustration Credits
  • Index

Editorial Reviews

From the Great Depression through the early postwar years, any postcard sent in America was more than likely a “linen” card. Colorized in vivid, often exaggerated hues and printed on card stock embossed with a linen-like texture, linen postcards celebrated the American scene with views of majestic landscapes, modern cityscapes, roadside attractions, and other notable features. These colorful images portrayed the United States as shimmering with promise, quite unlike the black-and-white worlds of documentary photography or Life magazine. Linen postcards were enormously popular, with close to a billion printed and sold.Postcard America offers the first comprehensive study of these cards and their cultural significance. Drawing on the production files of Curt Teich & Co. of Chicago, the originator of linen postcards, Jeffrey L. Meikle reveals how photographic views were transformed into colorized postcard images, often by means of manipulation—adding and deleting details or collaging bits and pieces from several photos. He presents two extensive portfolios of postcards—landscapes and cityscapes—that comprise a representative iconography of linen postcard views. For each image, Meikle explains the postcard’s subject, describes aspects of its production, and places it in social and cultural contexts. In the concluding chapter, he shifts from historical interpretation to a contemporary viewpoint, considering nostalgia as a motive for collectors and others who are fascinated today by these striking images."A wonderfully presented, provocative, and attractive book. The author’s description of Curt Teich’s life and work, which includes a detailed account of both the artistic and the business end of his operation, is likely to be the last word on this key American image-maker for many years to come." - Eric Sandweiss, Professor of History, Indiana University, and author of The Day in Its Color: Charles Cushman’s Journey through a Vanishing America