Potential of Mobile Applications in CRM: A practice-oriented approach to the implementation of mobile CRM strategies by Tobias Herscher

Potential of Mobile Applications in CRM: A practice-oriented approach to the implementation of…

byTobias Herscher

Kobo ebook | August 17, 2015

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Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, International Business School Nürnberg, course: International Business & Management - Potential of Mobile Applications in CRM, language: English, abstract: A practice-oriented approach to the implementation of mobile devices and mobile CRM strategies into the current service-infrastructure of companies dealing with high complexity in CRM. Mobile is everywhere and it´s constantly growing. News are preferably read on the phone, shopping is done via iPad and the travel business has become a highly dynamic patchwork of mobile and online services. The customer has a choice - make it easy to be chosen! '[...] Data is ubiquitous and cheap, analytical ability is scarce... The sexiest job in the next ten years will be statistician.' (Quote: Google´s Chief Economist, Hal Varian) '[...] it is essential for companies to act, not to react, predicting, not observing market developments, in order to ensure future success.' 'A company needs to manage customer relations instead of products.'

Title:Potential of Mobile Applications in CRM: A practice-oriented approach to the implementation of…Format:Kobo ebookPublished:August 17, 2015Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3668031037

ISBN - 13:9783668031036

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