Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

bySteve Cone

July 1, 2008|
Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History by Steve Cone
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Hardcover
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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.

Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.

Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.

Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

With more than thirty-five years at the top of the profession, Steve Cone, chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies, has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as environmental groups, and presidential cam...
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Title:Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History
Format:Hardcover
Product dimensions:288 pages, 9.6 X 6.5 X 1.1 in
Shipping dimensions:288 pages, 9.6 X 6.5 X 1.1 in
Published:July 1, 2008
Publisher:Wiley
Language:English
Appropriate for ages:All ages
ISBN - 13:9781576603048

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