Powers of Persuasion: The Inside Story of British Advertising by Winston FletcherPowers of Persuasion: The Inside Story of British Advertising by Winston Fletcher

Powers of Persuasion: The Inside Story of British Advertising

byWinston Fletcher

Hardcover | August 15, 2008

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During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples' affluence. It reached its peak as a proportion of the Gross National Product and increasingly came to touch upon almost every aspect of everyindividual's life. At the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. Yet no history of British advertising covering this heady period has previously been published. During the 1970s and 1980s British advertising creativity led the world. But Powers of Persuasion is not just about advertisements - it is about advertising. In the second half of the last century Britainwas also a world leader in setting industry benchmarks - innovating the disciplines of account planning and market research, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up theworld's largest advertising archive, and the most comprehensive on-line advertising research databank in the world. All these were the keystones on which British creativity was build. Simultaneously, British advertising companies - particularly Saatchi and Saatchi and WPP - took their place amongthe world's greatest.Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written from the inside by one of the industry's leaders, it is a book for advertising specialists and the generalpublic alike.
Winston Fletcher is Visiting Professor of Marketing at Westminster University, and Vice President of the History of Advertising Trust. He has worked in the advertising industry for many years, has spoken and lectured on marketing, marketing research, and advertising, has written extensively on advertisign in the media, and is author o...
Title:Powers of Persuasion: The Inside Story of British AdvertisingFormat:HardcoverDimensions:304 pages, 9.21 × 6.14 × 0.86 inPublished:August 15, 2008Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199228019

ISBN - 13:9780199228010


Table of Contents

The Halcyon Years: Terms Of Reference1951: Watershed YearAntecedents: Look Back In Wonder1950s: The Television Upheaval1960s: 'You've Never Had It So Good'1970s: Britain Takes The Lead1980s: 'Brits Buy Up The Business'1990s: Recession and GlobalizationCrystal Balls: Peering Into A Cloudy Future