PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

Kobo ebook | November 16, 2009

byBrian Solis, Deirdre K. Breakenridge

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.

 

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Discover the new public relations for the Web 2.0 era--and what it means to you, the PR profession...

Format:Kobo ebookPublished:November 16, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0131377825

ISBN - 13:9780131377820

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