PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media by T. MorrisPR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media by T. Morris

PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

byT. Morris, S. Goldsworthy

Hardcover | October 6, 2008

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Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. H...
Title:PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern MediaFormat:HardcoverDimensions:204 pages, 9.25 × 6.1 × 0.75 inPublished:October 6, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230205844

ISBN - 13:9780230205840


Table of Contents

The Allure of PR The Lying Game PR: What exactly is it? Why PR Can't be a Profession Girls and Gurus PR and the Mass Media PR and Academia PR and Advertising PR in the World of Business The Shape of the Modern PR Industry Money Matters Specialist PR PR and Politics PR for Not-for-Profit Sector Internal Communications Where the PR industry is Heading

Editorial Reviews

"At last a book on PR that doesn't see it on the one hand as the work of Satan or on the other a branch of moral philosophy. It is hard hitting, honest and stimulating" Lord Tim Bell, Chairman of Chime Communications plc and former PR advisor to Prime Minister Thatcher"A clear, honest guide to all the nuts and bolts and some of the screw-ups of the industry that is subverting our news" Nick Davies, award winning journalist and Author of ‘Flat Earth News’“Energetic, sophisticated, witty and deadly serious: this important book dissects the role of PR in a novel and challenging way” Jean Seaton, Professor of Media History, the University of Westminster "Every profession should have a book like this, a mirror crafted by experience and research, and one that shows a reflection that is provocative, insightful and fun" Gary Davies, Professor of Corporate Reputation, Manchester Business School"Too many books by PR people and PR academics are self-congratulatory or even dishonest. They describe what they would like PR to be, not how it is. Morris and Goldsworthy's lively and controversial account changes this. It offers an indispensable insiders' view of a burgeoning industry which looks set to play a crucial role in shaping the twenty-first century” Sheldon Rampton, co-author of 'Toxic Sludge is Good for You!' and Research Director, Center for Media & Democracy, publishers of "A very readable summary of an oft-maligned, but ultimately fascinating, profession - and one that is ever more influential. Morris and Goldsworthy tackle many of the stereotypes and professional challenges that all of us in the media face, on a daily basis" Danny Rogers, editor, PR Week