370 pages, 9 × 6.97 × 0.76 in
December 15, 2011
The following ISBNs are associated with this title:
ISBN - 10: 0230240097
ISBN - 13: 9780230240094
Table of Contents
Chapter 1: Understanding PR
Chapter 2: PR Ethics
Chapter 3: The make up of the PR industry
Chapter 4: How to present a PR proposal
Chapter 5: PR media skills
Chapter 6: PR events
Chapter 7: PR in the online world
Chapter 8: Internal communications
Chapter 9: Crisis management
Chapter 10: Corporate social responsibility
Chapter 11: PR and ethics
Chapter 12: PR and the future
From the Publisher
A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.
About the Author
TREVOR MORRIS is one of the UK's most senior PR practitioners and a visiting professor at the University of Westminster, where he teaches on a range of postgraduate and undergraduate programmes. Until 2003 Trevor was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group, with some 250 employees. In over 25 years in the industry, Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies and knew and worked alongside most of the key players in contemporary public relations. PR Week recently described him as one of the most influential people in public relations.
SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster. He has a first class degree in history from the University of London. He established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies program. He has lectured to international audiences, including Johns Hopkins University.
"If you read just one book on PR, read this. In an industry full of self-important bogus theory and pretension, Morris and Goldsworthy tell it how it really is. Worth more than any number of lectures. Buy it."--Francis Ingham, Director General, The Public Relations Consultants Association (PRCA) "Whether you're trying to find your first job in PR or trying to make sense of your next one, read this. It's refreshingly honest, fast paced and highly readable. Sometimes we spend so much time worrying about the change in our industry we forget what a great place it is to work. Reading this will remind you."--Sally Costerton, Chairman and CEO, Hill & Knowlton Europe"PR advice from an expert academic is a great grounding for a career. Advice from someone who has been at the top of the industry is the best way of building your career. This book brings both together. It's a winning combination and well worth the money."--Paul Mylrea, Head of Press & Media Relations, BBC and President Elect, Chartered Institute for Public Relations "An opinionated textbook with an authentic voice; this book is an indispensible primer for PR students and new practitioners."--Trish Evans, Course Leader PR, University of Westminster"Public Relations Today' is a great resource for those studying PR, entering the industry or just wanting to get on in their PR career. It demonstrates the complexities of the industry and huge variety of opportunities available to practitioners. It dispels the myths of PR an