Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely

Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions

byDan Ariely

Paperback | April 27, 2010

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"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

About The Author

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in theNew York Times,Wall Street Journal,Washington Post,Boston Globe, and elsewhere. He lives in North Carolina with his family.

Details & Specs

Title:Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our DecisionsFormat:PaperbackDimensions:384 pages, 8 × 5.31 × 0.86 inPublished:April 27, 2010Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061353248

ISBN - 13:9780061353246

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“Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so.”