Presidential Debates: Risky Business on the Campaign Trail by Alan SchroederPresidential Debates: Risky Business on the Campaign Trail by Alan Schroeder

Presidential Debates: Risky Business on the Campaign Trail

byAlan Schroeder

Paperback | June 28, 2016

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Alan Schroeder's big-picture history recounts the phenomenon of American televised presidential debates and its evolution over the past half century. From pundits to political operatives, from debate moderators to the viewing public, Presidential Debates reveals how the various stakeholders make and experience this powerful event. For this third edition, Schroeder analyzes the presidential debates of 2008 and 2012 and the crucial role that social media and contemporary news outlets had in shaping their design and reception. He also expands his coverage of previous campaigns, including the landmark meetings in 1960 between John F. Kennedy and Richard Nixon. Schroeder details an insider's view of the key phases of the debate: anticipation, in which the campaigns negotiate rules, formulate strategy, and steer press coverage; execution, in which the candidates, moderators, panelists, and television professionals create and project the event; and reaction, in which the commentators, spin doctors, and viewers evaluate the performance and move story lines in new directions. New chapters focus on real-time debate responses and the extent to which postdebate news coverage influences voters' decision making and candidates' behavior.

Alan Schroeder is a professor in the School of Journalism at Northeastern University and has worked as a journalist, television producer, and diplomat. He is the author of Writing and Producing Television News: From Newsroom to Air (2009) and Celebrity-in-Chief: How Show Business Took Over the White House (2004).
Title:Presidential Debates: Risky Business on the Campaign TrailFormat:PaperbackDimensions:424 pagesPublished:June 28, 2016Publisher:Columbia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0231170572

ISBN - 13:9780231170574

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Table of Contents

Introduction: The First Presidential DebatePart I. Anticipation1. The Predebate Debate2. Predebate Strategy3. Candidate Preparation4. Predebate News CoveragePart II. Execution5. The Debaters6. The Questioners7. The ProductionsPart III. Reaction8. Social Media and Real-Time Reactions9. Postdebate News Coverage10. Debates and VotersConclusion: The Globalization of an American TraditionSchedule of Televised Presidential and Vice Presidential Debates, 1960-2012NotesSelected BibliographyIndex

Editorial Reviews

Schroeder reaches beyond the political junkie and occasional academic with Presidential Debates. Packed with illustrative stories and enough intrigue to be an 'insider's' view, this book not only can be read as a history of presidential debates, but, more importantly, brings alive the dynamic and evolutionary nature of political debates. Smart, comprehensive, and insightful. Essential reading for anyone interested in presidential debates.