Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Hardcover | December 15, 2008

EditorSandra Rothenberger, Florian Siems

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.  

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.  

SANDRA ROTHENBERGER is Assistant Professor of Strategic Management and Habilitation Candidate of the Department of Strategic Management, Marketing and Tourism at the Innsbruck University, School of Management, Austria. Her primary research interests are consumer behaviour including consumer perceptions of pricing (price fairness), con...

other books by Sandra Rothenberger

Format:HardcoverDimensions:240 pages, 8.84 × 5.64 × 0.98 inPublished:December 15, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230207227

ISBN - 13:9780230207226

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Table of Contents

PART I: HISTORICAL AND NEW PRICING PERSPECTIVES
Putting pricing experience in perspective: A satirical view from Victorian America--A. C. Holden
Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment--H. Estelami 
PART II: VALUE BASED PRICING
Does being good pay off? An application of the negativity bias to consumers? price response to social product information--
D. C. Moosmayer
Reference points beyond price ? fairness effects in customer choices--C. Mathies
Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland--J. Hari, N. Karathanasis and S. Burri
PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY
Exploring the role of information and confidence in price fairness judgments--S. Rothenberger, D. Grewal and G. Iyer
Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry--R. Egger and I. Walters 
PART IV: SECTORAL PRICING
Revenue Management and its application within the hospitality industry: History and future development--M. B. Baltazar
The link between transfer pricing in accounting and marketing--C. Mitter and F. Siems