Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

February 25, 2008|
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Mark Burton
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Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Dr. Reed K. Holden is founder of Holden Advisors, a pricing consulting firm that specializes in working across product, marketing, pricing, and selling functions to improve pricing performance. Dr. Holden is an Adjunct Associate Professor at Columbia University. He has been speaking professionally for twenty years and is a regular keyn...
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Title:Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Format:Hardcover
Dimensions:240 pages
Published:February 25, 2008
Publisher:Wiley
Language:English
Appropriate for ages:All ages
ISBN - 13:9780470197578

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