Principles of Business Management

Paperback | December 13, 2011

byJohan Strydom, Jerome Kiley, Andreas de Beer

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Principles of Business Management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing andsupply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.

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Principles of Business Management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing andsupply chain management. Features such as infor...

Johan Strydom is a Professor in Marketing Management at the University of South Africa. Since 1997 he has been a member of the management committee of the Centre for Business Management, and was Acting Head of the Department of Business Management in 2004. He is currently Head of First Years Business Management, and is also Head of th...

other books by Johan Strydom

Format:PaperbackDimensions:368 pages, 9.45 × 6.61 × 0.01 inPublished:December 13, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195995996

ISBN - 13:9780195995992

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Table of Contents

Part 1: Introduction to Business Management1. Business and its challenges2. The business environmentPart 2: Management Tasks3. The task of Management4. Planning5. Organising6. Leading (including Motivation)7. ControllingPart 3: The functional areas of management8. Operations Management9. Logistics Management10. Financial Management11. Human Resources Management12. MarketingPart 4: Entrepreneurship and the Business Plan15. Entrepreneurship16. The business plan