Principles of International Marketing by Julia SpencerPrinciples of International Marketing by Julia Spencer

Principles of International Marketing

byJulia SpencerContribution byMichael Z. Brooke

Paperback | July 19, 1994

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Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.
Julia Spencer lectures widely on International Marketing.
Title:Principles of International MarketingFormat:PaperbackDimensions:208 pages, 8.93 × 6.1 × 0.67 inPublished:July 19, 1994Publisher:Wiley

The following ISBNs are associated with this title:

ISBN - 10:0631192514

ISBN - 13:9780631192510


Table of Contents


Series Editor's Introduction.

About The Institute of Export Examinations.

List of Figures and Exhibits.

1. Selecting a Marketing Strategy: Case Study 1.

2. Selecting a Marketing Strategy: Case Study 2.

3. Selecting a Marketing Strategy: Case Study 3.

4. World Markets.

5. Physical Distribution Factors in International Marketing.

6. United Kingdom Distribution Channels.

7. Overseas Distribution Channels.

8. Company Owned Distribution Channels.

9. Licensing, Franchising, Joint Ventures and Management Contracts.

10. Other Distribution Channels and Channel Selection.

11. Visiting Overseas Markets.

12. The Role of Service in International Marketing.

13. Promotion.