Principles of Microeconomics, 4th Cdn Ed. with Connect Access Card

Book & Toy | January 31, 2012

byRobert Frank, Ben Bernanke, Lars Osberg

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The active learning approach of Frank & Bernanke promotes learning through the use of vivid examples, clear, concise explanations, and in-text exercises with solutions. In particular, F&B's worked examples combined with the parallel exercises are a critical element in this approach. The examples stimulate interest and reinforce learning - learning by doing which means that the students are 'actively learning' and the effect of this is that the learning is 'long lasting'.

The Economic Naturalists are a distinguishing feature of the text and provide current, real-world examples which help students to understand the relevance of economics to their world.

The text is concise and focuses on core principles -which do most of the work in economics- and by concentrating on these principles, students will leave the course with a solid understanding of economics which will be of value in their lives and future careers.

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From the Publisher

The active learning approach of Frank & Bernanke promotes learning through the use of vivid examples, clear, concise explanations, and in-text exercises with solutions. In particular, F&B's worked examples combined with the parallel exercises are a critical element in this approach. The examples stimulate interest and reinforce learn...

Format:Book & ToyDimensions:10.8 × 8.4 × 0.7 inPublished:January 31, 2012Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071320520

ISBN - 13:9780071320528

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Extra Content

Table of Contents

Part 1 Introduction

Chapter 1 Why Study Economics

Appendix 1A: Working with Equations, Graphs, and Tables

Chapter 2 Comparative Advantage: The Basis for Exchange

Chapter 3 Supply and Demand: An Introduction

Part 2 Competition and the Invisible Hand

Chapter 4 Demand: The Benefit Side of the Market

Appendix 4A "Average" Price Elasticity of Demand: The Arc (or Midpoint Formula)

Appendix 4B Indifference Curves

Chapter 5 Production and Cost: The Supply Side in the Short Run

Chapter 6 Production, Cost, and the Quest for Profit: The Supply Side in the Long Run

Chapter 7 Economic Surplus and Exchange

Part 3 Market Imperfections

Chapter 8 The Real World is an Imperfect Place

Chapter 9 Thinking Strategically

Chapter 10 Externalities and Property Rights

Chapter 11 The Economics of Information

Part 4 Labour Markets and the Public Sector

Chapter 12 Labour Markets

Appendix 12A Calculating the Present Value of Future Costs and Benefits

Chapter 13 Income Distribution

Chapter 14 Public Goods

Chapter 15 International Trade and Trade Policy