The active learning approach of Frank & Bernanke promotes learning through the use of vivid examples, clear, concise explanations, and in-text exercises with solutions. In particular, F&B's worked examples combined with the parallel exercises are a critical element in this approach. The examples stimulate interest and reinforce learning - learning by doing which means that the students are 'actively learning' and the effect of this is that the learning is 'long lasting'.
The Economic Naturalists are a distinguishing feature of the text and provide current, real-world examples which help students to understand the relevance of economics to their world.
The text is concise and focuses on core principles -which do most of the work in economics- and by concentrating on these principles, students will leave the course with a solid understanding of economics which will be of value in their lives and future careers.