Principles of Microeconomics, Brief Edition by Robert H. FrankPrinciples of Microeconomics, Brief Edition by Robert H. Frank

Principles of Microeconomics, Brief Edition

byRobert H. Frank, Ben Bernanke

Paperback | September 27, 2010

Pricing and Purchase Info

$228.34 online 
$230.95 list price
Earn 1,142 plum® points

Prices and offers may vary in store

Out of stock online

Not available in stores


In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles and to answer related questions and exercises. The BRIEF editions were developed for instructors who appreciate core principles approach, and desire a more manageable amount of content and slightly less rigor. In the brief editions, the authors made careful choices of material to eliminate and condense, in order to produce of more concise coverage.

Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Ben Shalom. Bernanke was born on December 13, 1953 in Augusta, Georgia and was raised in Dillon, South Carolina. He has a Bachelor of Arts degree and a Masters in Economics from Harvard University and a Ph.d in in Economics from Massachusetts Institute of Technology. Bernanke taught at Stanford Graduate School of Business and New York ...
Title:Principles of Microeconomics, Brief EditionFormat:PaperbackDimensions:352 pages, 10.8 × 8.5 × 0.4 inPublished:September 27, 2010Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0077316770

ISBN - 13:9780077316778

Look for similar items by category:


Table of Contents

Part IIntroduction

Chapter 1Thinking Like an Economist

Chapter 2Comparative Advantage

Chapter 3Supply and Demand

Part IICompetition and the Invisible Hand

Chapter 4Demand and Elasticity

Chapter 5Perfectly Competitive Supply

Chapter 6Efficiency, Exchange, and the Invisible Hand in Action

Part IIIMarket Imperfections

Chapter 7Monopoly, Oligopoly, and Monopolistic Competition

Chapter 8Games and Strategic Behavior

Chapter 9Externalities and Property Rights

Part IVEconomics of Public Policy

Chapter 10Using Economics to Make Better Policy Decisions