Principles of Retailing by Rosemary Varley

Principles of Retailing

byRosemary Varley, Mohammed Rafiq

Paperback | June 5, 2014

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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

About The Author

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London. Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
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Details & Specs

Title:Principles of RetailingFormat:PaperbackDimensions:356 pages, 9.69 × 7.44 × 0.74 inPublished:June 5, 2014Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230216986

ISBN - 13:9780230216983

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Extra Content

Table of Contents

PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT
1. An Introduction to Retailing
2. Retail Organizations and Formats
3. Retailing and the Competitive Environment
4. Customers
PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY
5. Formulating Retail Strategy
6. Implementing Retail Strategy
7. Managing the Retail Supply Chain
8. Managing Information
PART III: RETAIL MARKETING MANAGEMENT
9. Retail Location
10. Retail Design and Visual Merchandising
11. Retail Buying
12. Retail Brands
13. Retail Pricing
14. Managing Retail Communications
15. Retail Services
PART IV: RETAIL CHALLENGES
16. International Retailing
17. Multichannel Retailing
18. Legal and Ethical Issues in Retailing