Principles of Retailing by Rosemary VarleyPrinciples of Retailing by Rosemary Varley

Principles of Retailing

byRosemary Varley, Mohammed Rafiq

Paperback | May 22, 2014

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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London. Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
Title:Principles of RetailingFormat:PaperbackDimensions:356 pages, 9.69 × 7.44 × 0 inPublished:May 22, 2014Publisher:Macmillan Education UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230216986

ISBN - 13:9780230216983

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Table of Contents

PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT.- 1. An Introduction to Retailing.- 2. Retail Organizations and Formats.- 3. Retailing and the Competitive Environment.- 4. Customers.- PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY.- 5. Formulating Retail Strategy.- 6. Implementing Retail Strategy.- 7. Managing the Retail Supply Chain.- 8. Managing Information.- PART III: RETAIL MARKETING MANAGEMENT.- 9. Retail Location.- 10. Retail Design and Visual Merchandising.- 11. Retail Buying.- 12. Retail Brands.- 13. Retail Pricing.- 14. Managing Retail Communications.- 15. Retail Services.- PART IV: RETAIL CHALLENGES.- 16. International Retailing.- 17. Multichannel Retailing.- 18. Legal and Ethical Issues in Retailing.